A Personal Word From W. F. Allen 



Dear Friends: 



October 22iid, 1931 



forty-seven years ago last spring the v/riter liorrovjed fifteen 

 dollars to buy Ms first strav/berry plants. The following spring 

 he sold plants from those and has been selling strawberry plants 

 ever since, our annual sales now running well into the millions of 

 plants. So far as I know the writer lias been selling strawberry 

 plants longer than any man now living and has probably distributed 

 more plants of this delioious fruit than any other one person. Three 

 of my sons are now associated in the business v/ith me and a foreman 

 who has been with me over thirty-five years and takes as much inter- 

 est as he possibly could if it were all his, We believe this enables 

 us to carry on this work as v/ell or perhaps a little better tlian 

 any other grov/er by giving every detail close personal attention. 



At the present time there are lots of cheap plants in the coun- 

 try being bought up very cheaply from hard-pressed farmers by inex- 

 perienced dealers who have not liad sufficient experience and train- 

 ing to grade and pack plants properly or to detect mixtures. Such 

 plants are often very costly in the end even though they cost less 

 at the start. You cannot afford to take such chances. Our ovm 

 stock consists of 160 acres all grown especially for plants under 

 our own personal supervision and we ]aiow they are right. The illus- 

 tration on page foior is a fair sample of how our fields look. Such 

 plants are worth more by far, and yet the price this year is very 

 reasonable as you will see by ovir price list, page 23. Vq are pre- 

 pared in every way to take care of your orders efficiently, promptly 

 and satisfactorily. To those who are so situated that they can visit 

 our nurseries we extend a hearty invitation to do so. Come look us 

 over, compare our stock, our personnel, our ability to serve, with 

 any competitor you choose. We welcome you. 



And^now we want to extend our sincere thanks to the many thous- 

 ands of patrons throughout the country who liave so 

 generously entrusted their orders with us in the past 

 and made this business possible. To them and to those 

 who have not patronized u^ before, v/e want to say that 

 we shall strive to merit your confidence and give you the 

 best that money can buy this year and all the years to 

 oome. Ii7e cannot expect to succeed unless we can help 

 otir customers to success. Again we thank you. 



Crow Strawherrlet 



Dtllclottt. Hcallhfal and 



PnfllahU 



Trying Them Out 



A section of our trial plot of more than 

 one acre, 45 different varieties, is shown 

 here. We are trying many new varieties, 

 highly praised in different plant catalogs, 

 to see how they "stack up" with the old 

 standards. We want to know and we want 

 you to know. We'll tell you the facts as 

 they are with us. Among others we are 

 trying Bellmar, Blakemore, Jupiter, South- 

 land, Washington, Howard Supreme, May 

 Queen, Red Heart and Wil-Son right along 

 with proven varieties like Premier, Big Joe, 

 Big Late, Lupton, William Belt, and Chesa- 

 peake. Visit us at fruiting time, about 

 May 25th, 1932, and let's look them over 

 together. We will be glad to see you. 



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