PROFITS-Probable and Possible 



$1,000.00 from one-half acre. Yes, this is possible as you will note by read- 

 ing the letter of Mr. Wm. J. Bean, printed on the next page. But we hope you 

 will take our word for it that $1,000.00 from one-half acre or even $1,000.00 per 

 acre is not probable. Where everything breaks right, you have good soil, give 

 them excellent treatment, weather conditions favor a good crop, and you have 

 a market for them at a high price, $1,000.00 per acre is possible. Anyone who 

 attempts to grow strawberries commercially should do their best to make all 

 of these conditions favorable and approach this figure as nearly as possible. 

 Perhaps the suggestions at the bottom of this page would help some. We hope 

 so, but it is only fair to state that a reasonable expectation of profit for aver- 

 age good conditions should not be set higher than from $300.00 to $600.00 per 

 acre. Of course that is higher than most other crops and we believe there are 

 greater possibilities for profit in strawberries than most any other crop. 



Our Recommendations to the berry grower, 

 or prospective berry grower, would be to stay 

 in the business; have some every year whether 

 prospects seem good or bad. It has certainly 

 been true for the past ten or fifteen years that 

 strawberries on the average have paid well, 

 and we see no reason to think the future will 

 be much different. We believe that even in 

 what might be called a bad year you can do 

 better than break even and better than with 

 most other crops, and in a good year there are 

 possibilties of really big profits. So stay in 

 the game, develop your market, and strive to 

 have all the factors of production and market- 

 ing working your way. 

 Here are a few suggestions: 



1. Select some of your best land and give it 



careful preparation. (See pages 8-9.) 



2. Set fancy, high-yielding varieties best 

 suited to your purpose. (See page 22.) 



3. Get good, dependable, well-rooted, True- 

 to-Name plants. 



4. Grow as many as you can produce and 

 market properly, but no more. 



5. If marketing locally, advertise a little 

 either by a small ad in your local paper or by 

 a display in somebody's shop window. (Note 

 letter from Mr. Donald Bowie on next page.) 



6. Do not forget that the motor trucks put 

 all cities within one hundred miles or so in 

 your market territory. 



7. Try the Roadside Market if on or near a 

 well travelled Highway. (Read letter of Mr. 

 R. W. Varrill on page 7.) 



