Bi. This new variety is a dandy. See illustration page 6. The plants 

 CdUIy and foliage are large and strong with long fibrous roots reaching 

 way down into the soil. The berries are real Beauties, every one being almost 

 perfect in shape and with more gloss and shine than any other variety we know 

 of except Big Late. The flesh of the berries is light red rather than a dark red 

 in color. They are very fine in quality and firm enough to ship or haul moder- 

 ate distances. The blossoms are very resistant to injury by late frosts. Beauty 

 is good enough to be grown for its own sake, but like Aberdeen it is also recommended where 

 Big Joe has been tried and found wanting in some particular. Unquestionably Big Joe, Aber- 

 deen and Beauty are the three best midseason berries we have. Comparing Aberdeen with 

 Beauty we would say that the plant growth is equally vigorous. Both are top notchers in this 

 respect. The plants are equally productive in both varieties. The berries of both run large in 

 size. The berries of Beauty are more regular in shape and rather more attractive in appearance 

 although the flesh of Aberdeen is a deep, rich red clear through and that of Beauty as stated 

 above is a light red rather than a deep red. Beauty is somewhat better in quality. Try them 

 both and decide for yourself which is the best. You will find it a tough job. This year for the 

 first time we can offer Beauty at a very popular price. See list, page 23. 



Biq J( 



■ tr\t> ^'^ mid-season berry that we have ever grown come as near to 



''3 ^^^ being a worthy running mate for Premier, the best early berry, 

 and Chesapeake, the best late variety, as does Big Joe. This variety does well 

 on nearly all types of soil, but, like most others, responds quickly to good care 

 and fertility. When grown for local or nearby markets where the shipping dis- 

 tance is not too great, Big Joe is one of the best money-makers we have. Locally, 

 it comes in with fine, handsome berries just as many of the early varieties are 

 beginning to run down, and brings a premium of a dollar or two per crate on 

 anything then being offered. The plant is a vigorous grower, very healthy and 

 very pro- 

 ductive. The 

 berries are 

 large in size 

 and have a 

 large.bright 

 green cap 

 which in- 

 creasestheir 

 attractive- 

 ness. They 

 are, also, 

 very fine in 

 q ua li t y . 

 Market gar- 

 deners who 

 retail their 

 b e r r i e s , 

 those who 

 sell at the 

 farm or on 

 roadside 

 markets or, 

 in fact, any- 

 one who can 

 get a pre- 

 mium for 

 large, hand- 

 some, high- 

 quality fruit 

 should in- 

 clude Big 

 Joe in their 

 plantings. 

 Price List, ^^ 



P^^' '^- Big joe— A Fancy Market Berry 



17 



■«:i 



