*1lui 9nu a "Tobacco Road" 



It is a glowing golden brown self, just the 

 color of a tobacco leaf, and one of the most 

 beautiful and distinct things that we have 

 ever seen. Produced by Dr. Kleinsorge, it 

 will be introduced this year, along with 

 ORMACO, the first Ormohr seedling, and two 

 other exceedingly fine varieties from his 

 garden. One of them is coppery plum, the 

 other a pinkish affair with yellow standards. 



Would 3'ou like to see them in color? 



Of course you would! And we would like to 

 show them to you just that way. What's more, 

 we can do it, for we planned on it last 

 spring when they were in bloom and had the necessary work done then. 

 Last fall, with rising prices evident, we ordered the tons of glossy 

 enameled paper that goes into our catalogs .... and now it is stacked in 

 the warehouse, ready to start rolling on the presses. 



But this is a moving, changing world. Costs of everything have boomed 

 sky high, so high in fact that before we can go ahead with our usual 

 plans v/e must have assurance that those on our mailing list actualljr 

 want the catalog, and that there is a sufficient number sincerely 

 interested to justify the additional expense. Color in a catalog 

 ireans thousands and thousands uf copiea. . . . tht unit cost of a limited 

 few v/ould be prohibitive. Color means five trips through the presses 

 instead of just one ! 



Now our catalogs have always been free. The 1942 issue will likewise 

 be free, whether it is a fit companion to those which have gone before 

 or a less pretentious and simpler edition in plain black and white. 

 And right here is where we need your help, and where we give you 



something in return for your cooperation This is the situation: 



we have 30,000 of you on our mailing list; many thousands of you are 

 customers, but a vast number must of necessity be dropped from the 

 list. Obviously we have no way of knowing who is no longer interested, 

 and still we want to keep in contact with all of you who are iris 

 minded. If ^rou really want another iris catalog that you will be 

 proud to own, just as colorful and richly gotten up as in prior years, 

 with its pictures, collections, newest novelties, and latest symposium 

 of 100 best iris, would you not be willing to attach a dollar to the 

 enclosed coupon and mail it to us with the understanding that it 

 entitles you to a full dollar's worth of iris selected from the 1942 

 catalog? . . . .Not to pay for the catalog, mind you, but rather to assure 

 us that your copy is sincerely desired and to enable us to clear all 

 names from our list where interest is only slight. 



If you have never ordered before, or if it has been several seasons 

 since you have done so, your dollar will prove to you that finer 

 rhizomes cannot be procured anywhere. And if you are a recent 

 customer, or one of long standing, you are already aware of the value 



you will receive one hundred cents worth of iris of your own 



choosing, and the catalog just as you wish most to have it and as you 

 have had it in the past. 



We'll have to know your decision very shortly. Won't you take the 

 necessary few seconds right now? 



Cordially yours, 



GOOLEY'S GARDENS. 



