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EARLIDAWN Earliest of AII 



Earlidawn is a cross of Midland and Tennessee Shipper that was released in 1956. The 

 original U. S. D. A. release describes the variety accurately: "The ripening season of Earlidawn 

 is about 5 days before Blakemore and Howard 17 (Premier). Earlidawn is the earliest of all to 

 ripen; its flower stems are short and the flowers are well covered by leaves to protect them from 

 frost. It has escaped frost even better than Premier. The berries average large in size and maintain 

 large average size throughout the picking season. The color of the berries is strong to vivid 

 red, a little deeper than the Blakemore color. They are glossy, have a moderately tough skin, 

 and are firmer than Premier, Catskill and Sparkle, about as firm as Pocahontas and less firm 

 than Blakemore. The seeds are slightly sunken. The berries are fairly uniform in shape and their 

 flavor is tart and good." (See color picture.) "The plants are vigorous, fairly free of leaf spot and 

 leaf scorch, produce fewer runners than most other varieties and ore very productive and have 

 shown no yellow variegation. They are not resistant to red stele root-rot. The plants are produc- 

 tive in wide matted rows. Yields of Earlidawn have been above those of most other varieties in 

 Maryland." Demand for this variety increases every year and it is the third highest seller on our 

 list. 



EARLIDAWN'S STRONG POINTS 



Earlidawn is the earliest ripening variety, ripening 3 to 8 days earlier than any other standard 



variety. 



Earlidawn is a heavy producer. Most areas report yields of better than 8,000 quarts per acre under 



tests. 



Earlidawn is firm and definitely able to carry to market in good shape. 



Earlidawn is a good berry for freezing. True, the flavor is somewhat tart, but more Earlidawn 



berries are being frozen each year. 



Earlidawn is adaptable. We have excellent reports on Earlidawn from the upper south through 



the middle states into the far north. 



Earlidawn is frost resistant. Every year more reports indicate that Earlidawn is very frost resistant 



if not frost proof. 



EARLIDAWN'S WEAK POINTS 



Earlidawn is very susceptible to verticiUium wilt. Where verticillium wilt is a specific problem 

 EarUdawn should not be planted. 



Earlidawn is for the good grower. With good growing conditions and adequate moisture Earli- 

 dawn is a vigorous producer of runners, but under poor growing conditions Earlidawn is one 

 of the first to suffer. 



Our supply of Earlidawn this year will be very limited due to adverse growing conditions. 

 May we urge you to place your order for this variety early? Price list page 32. 



