THE PLANT SITUATION-1967 



Drought throughout the entire Northeast emphasized the importance of irri- 

 gation as being absolutely essential even for survival of the planting stock. Water 

 became so limiting that we started irrigating the last week of March. Rains came 

 in late April, May, and early June, but the prolonged heat and drought set in 

 about the first of July. This was not broken until the second week of September. 

 Even though plants may survive with irrigation, they do not run freely. Therefore, 

 most varieties are in short supply this year. 



Prices will be up about 10% this year, after having held the line since 1964. 

 The cost of everything related to strawberry production — fertilizer, machinery, 

 packages, and labor, have increased markedly with the inflationary pressures 

 that every consumer is so acutely aware of. 



Registered Plants continue as the cheapest investment in achieving con- 

 sistently good results. All your other costs of production are for naught if the 

 plants don't grow. 



Order Early so that you will get the varieties you want and that we may plan 

 our time so as to get the work done. 



ALLEN'S PLANTS, Standard of the Industry for 82 years, 

 are still your Best Buy for Big Crops of Better Berries. 



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