HENDERSON'S TESTED SEEDS FOR MARKET GARDENERS. 



Better Packing 



Commands Better Market Prices 



While the grower of Henderson's High quality vegetables invariably receives better prices for his product 

 than the grower of nondescript types, he will receive relatively better prices if he gives some attention to 

 the art of packing. 



The modern merchandising trend is toward standardization of product and package. The manufacturer 

 of food products has long since learned that it is much easier to sell an article of known quality packed in a 

 distinctively labelled package than it is to sell the same article when not so packed and labelled. In the busK 

 ness of market gardening it is just as important to employ modern business methods to market crops success- 

 fully as it is for the merchant or manufacturer of other commodities. In every case, the trade prefers to do 

 business with a grower whose product is dependable and attractively packed, and the grower who so earns 

 the confidence and good will of the buying trade, is the holder of a very valuable asset. 



STANDARDIZATION 



There is much in a name, especially in a trade name and the market gardener will find 

 it greatly to his advantage to grade his products and to sell them under their true varietal 

 name, as for instance: Henderson's Bountiful Beans, Henderson's Snowball Cauliflower, 

 Henderson's New York Lettuce and the like. The very fact that the grower can honestly 

 attach these names to his products, instills a confidence in the mind of the purchaser bred 

 of his knowledge of the Henderson Standard of Perfection. 



Furthermore, he will educate the consuming public to ask for his product and thus 

 become familiarized with the names of the vegetables that particularly appeal to them. 

 Had this practice been in vogue a few years ago, the present confusion concerning the name 

 of Henderson's New York Lettuce which is variously sold as Simpson, Iceberg, etc. would 

 not exist. If the grower does his part by cultivation and fertilization to obtain the best 

 possible results from his high quality strains of seed, he is bound to derive additional profits 

 and enjoy readier marketability for his crops when properly graded, packed and sold under 

 their true varietal names. 



REQUISITES FOR GOOD PACKING 



In selecting the package best adapted for his market and product, the grower should give 

 consideration to the following points — 1st. Ease of packing; 2nd. Its desirability for loading com- 

 pactly and for handling, either distant or local; 3rd, Its strength and durability and 4th, Appearance 

 and market display value. Dr. L. H. Bailey makes the following recommendations. 



Pack and sell only the products that are mature, well grown free from blemish, bruises, 

 insects and disease injury. 



See that the vegetables are carefully cleaned, neatly and uniformly arranged or tied, and 

 that they arrive fresh and unwilted. 



Choose the package itself with care to meet the demands of the particular market; see that 

 it is clean, bright and unbroken. 



Pack snug; see that the receptacle is full and that all weight and capacities are full measure, 

 and that all bunches are full count. Snug packing is particularly important if the vegetables 

 are to be shipped for any considerable distance. Vegetables are usually handled about a dozen 

 times from the field to the consumer. Vegetables packed tight, not only bear transportation 

 better, but they keep longer and present a more attractive appearance. 



Pack the vegetables cool. They should go into the packages with a low temperature rather 

 than warm. They keep longer and hold their quality better under such conditions. 



Use relatively small packages, with all the better kinds of vegetables, 

 particularly during the warmer season. 



When shipping green vegetables like Cabbage, Spinach, Kale, etc., be 

 careful of ventilation, particularly when barrels are used. 



The Illustrations show popular packs received on the New York Market 

 Below — three views showing packs in the one bushel Ehn .Stave Basket. 

 These baskets are also used for Beets, Cucumbers, Tomatoes, Spinach, etc. 

 Above these is an attractive pack of Radishes in a 32 ql. crate. Above the 

 Radishes is a 24 ql. till of Okra. The crate of tills is usually reserved for high 

 quality vegetables. Above this the popular Celery Crate also showing how 

 Henderson's Easy Blanching is bunched and the top view is the fancy 2 doz. 

 Lettuce Crate. 





