Because the actual consumption of and potential demand for strawberries is tremendous. 
This demand is continuously stimulated in many ways. 
1. Strawberries are universally popular. Everybody likes them. The per captia use of strawberries is large 
wherever good strawberries are available because they have everything a product needs to sell itself — eye 
appeal, taste appeal and food and health value, including a very high content of vitamin C. 
2. Look at the May, June and other issues of leading magazines. You will find that manufacturers of cereals 
and other food products use strawberries in color to call attention to their own products. This publicity keeps 
the appetite of millions of people whetted for this fine fruit. 
3. In addition to their use in preserves, jams, jellies, etc., the processing industry has made use of strawberries 
in some form throughout the year. The fast growing quick freeze industry has opened up another vast new 
market. In these days ''fresh strawberries" are available the year round. We say "fresh" strawberries because 
they probably retain more of their natural flavor than any other frozen fruit. Even though quick frozen berries 
are always available at your favorite grocery store, millions of people who own their own quick freezers or who 
rent frozen food lockers want their own frozen berries — a crate or two each season. This alone will create a big 
demand for locally grown berries regardless of how many have been frozen by processors. 
4. The number of consumers in this country is increasing by leaps and bounds. More strawberry consumers 
were added to the population of the United States last year than the entire population of the Dominion of Canada. 
5. The distribution of berries in these days is excellent and helps to increase consumption. Trucks, large and 
small, take berries to every town and village as well as the large cities. Universal use of automobiles enables 
city and town people to get out in the country and buy their strawberries fresh from the farm. The quantity of 
strawberries sold at roadside markets in this country is tremendous. Very frequently these berries are sold at 
prices just as high or higher than prices being asked at grocery stores. 
Lots of people are going to make good money supplying berries for this tremendous dememd. You can be 
Profit insurance may not be available but these things will surely help a lot. 
1. As a high return per acre is expected, use some of your best land. 
2. Obtain good plants of fancy, high-yielding varieties suited to your market and climate. You can get the 
truth about varieties— good points and bad — from the pages of this berry book. 
3. Grow some berries every year. Don't try to out-guess the market. It's hard to do. 
4. Give them good care. Early setting, proper hoeing and cultivating, fertilizing as needed, careful picking, 
handling and marketing of the fruit. 
5. Don't grow too many. One or two acres well cared for may give more profit than ten acres neglected. 
The grower with several acres should spread his season by having three or four varieties, should have his 
help lined up as definitely as possible, and should have varieties that will hold reasonably well for three or four 
days if labof shortage or bad weather prevent normal picking. The big grower who has planned well can amd 
often does make big profits but the smaller grower is really the one who is sitting pretty from a profit standpoint. 
As you make your farm plans with a full consideration of all the crops you may grow, we believe you will 
find that strawberries have a definite place as one of your money crops. 
one of them. 
