TENNESSEE 
BEAUTY 
By far the best of the new Tennessee varieties, on which there are 
now no restrictions as to sale and resale. After several years trial it is our 
considered opinion that Tennessee Beauty where it is adapted is the 
finest late shipping berry the southern and lower middle states have 
ever had. Tennessee Beauty is a cross of Missionary x Premier, the same 
parentage as Blakemore. We believe it should be planted widely 
wherever Blakemore is grown, in an area extending from the upper half 
of the Gulf states, north to central Indiana-Ohio-Pennsylvania. Some- 
times, like Blakemore, Tennessee Beauty is good farther north. A letter 
from Adolf Werum of Westchester County, New York, on January 5, 
1951, states "For your information I have grown Tennessee Beauty for 
five years. They do well and are as satisfactory as the best of other 
varieties." 
Experience proves that very large profits per acre are usually made on fairly small acreages. As insurance 
for larger growers in the area described we recommend Blakemore for early, Tennessee Beauty for late. Why? 
Because: 
1. Both are sure to grow, always making a good fruiting bed. 
2. Both are very solid; they can be shipped practically any distance. Also if bad 
weather or shortage of help delays picking berries are still marketable after four or 
five days. 
3. Both are very pretty with a light attractive color which darkens little on holding 
and sells well on the market. 
4. As freezing berries they stand at the very top, a fact which puts a lot of insurance 
into your berry venture. 
5. The great productiveness of Blakemore is well known; five year yield records at 
the West Kentucky Experiment Station showed Tennessee Beauty average yield higher 
than Blakemore. 
Tennessee Beauty and Blakemore look like a money making combination to us. 
Look at the picture of Tennessee Beauty berries at the top of 
page 2. They are really beauties. 
Ripening season medium late. Price List page 31. 
BIG JOE 
One of the oldest varieties we have and still one of the 
best. The virus disease which seems to be weakening many 
of our better varieties has apparently not affected Big Joe 
at all. It is still easy to get a vigorous, strong, robust fruiting 
row of Big Joe plants. The plants are moderately, produc- 
tive of berries that average quite large in size. Berries are 
bright red with an attractive green cap which makes them 
very showy. Berries are fairly firm, as good shippers as 
Catskill, better than Premier. 
Big Joe is not as hardy as Premier and Catskill. Frosty 
sites should be avoided, especially if planted in northern 
states. Locally Big Joe is badly mixed with Lupton in grow- 
ers fields, Big Joe often being called Improved Lupton. 
Lupton has been sold as Townking. Since Lupton and Big Joe stocks 
have become badly mixed we find that Big Joe is now also being sold 
as Townking. Under either name it is a very fine old strawberry. Big 
Joe berries are far better in quality than Lupton and deserve to be kept 
straight. We have them straight and the plants are beautiful again this 
year. Price List page 31. 
Big Joe 
Beauties 
