GREETINGS 



tor 1940 



^ \->^ 



JACK 



nj.W.RAYNEQ 



HELLO 



Friends 



and 



Customers 



S.H.RAYNER 



In our work of growing and selling you small fruit plants, we have met with signal suc- 

 cess of which we are mighty proud, and we wish to thank you for your patronage and confi- 

 dence which has made our success possible. In the fifteen years we have been selling plants, 

 we have received many letters praising our plants and service, which we are always glad to 

 have. But, we have also received letters of criticism, and although we did not appreciate 

 them at the time, we now realize they did much to point the way to better serve our cus- 

 tomers, and to keep us ever on the alert to maintain and, if possible, to improve the quality of 

 our plants. Your letters are always appreciated, and although we hope we will merit praise 

 only, "to err is human", and we want you to criticize when criticism is due. 



The success we may^ expect depends directly on the success you have with our plants ; 

 therefore, it is our aim to do everything possible to make your small fruit enterprise protfiable. 

 Our descriptions are based on the actual performance of the varieties, and we believe, from 

 them, you can intelligently select the varieties best adapted to your climate and requirements. 

 By cooperating with the TJ. S. Dept. of Agriculture and the various State Experiment Stations 

 conducting small fruit breeding and test work, we can give the latest development in better 

 varieties and improved cultural practices. Fine plants of the best varieties, properly grown, 

 mean bigger crops of better fruit, which will naturally represent bigger profits for the grower. 



Year after year, it has been demonstrated that there is seldom enough really high quality 

 small fruit available to supply the demand, while inferior fruit is selling at prices showing 

 little or no profit. Thus, it is obvious a grower should concentrate on quality rather than 

 quantitj'. This is our aim in producing our plants, and we sincerely hope we may have the 

 opportunity' to do our share in helping you produce fruit of which you will be proud. 



For several years, the cultivated blueberries have been selling at very good prices, and 

 there are never suflicient available to supply the ever increasing demand. However, until 

 recently, blueberries could only be grown in limited areas of natural blueberry soil ; but, from 

 tests made at the New Jersey Experiment Station, it has been found this delicious and profit- 

 able fruit can be grown practically anywhere, if kept under a deep, permanent mulch, and the 

 soil has a p.h. value of 3.8 to 5.8. Because of the high profit possibilities of cultivated blueber- 

 ries for practically all small fruit growers under this cultural method, we are now offering 

 plants of the best and most productive varieties. We are sincere in saying that to us this com- 

 paratively new fruit gives promise of returning to the careful grower, greater profits than any- 

 thing developed in recent years. Although the supply of plants is very limited, prices are rea- 

 sonable, and if you are planning to grow this new profitable fruit, you will be wise to start this 

 year. Remember ; plants are not plentiful, so order early. 



In soliciting your orders for 1940, we know we are in a position to give you the finest 

 plants that can be grown, prompt efficient service at prices that will mean real savings. We 

 have been doing this for fifteen years, and are now better equipped, both in personnel and ex- 

 perience, than ever before. Won't you take advantage of what we have to offer you, so that 

 we may help you to better crops and larger profits in the years to come. 



Yours very truly, 



Jack and Bob. 



