EXTRA 



EXTRA- 



FIRM - PRODUCTIVE - DELICIOUS 



Introduced last season, Fairmore is rapidly gaining popularity, as a commercial berry 

 for the Southeastern States, is outstanding in quality, firmness and size. For several years 

 Blakemore has been very profitable in this area but Fairmore's superiorities are such that 

 it \Yill undoubtedly be a leader as soon as it is more widely known. To us Fairmore has flavor 

 and quality fully equal to the finest of the home garden varieties plus the firmness, hardiness 

 and disease resistance necessary to meet the requirements of the commercial grower. A truly 

 fine variety that is worthy of a thorough trial. We have some very good plants at reason- 

 able prices. 



ORIGIN AND ADAPTABILITY — The Fairmore (N. C. G69) originated as a cross between Blakemore 

 and Fairfax made in 1933 at the U. S. Plant Field Station near Glenn Dale, Maryland by Dr. George M. 

 Darrow. It was among the selections made in 1934 from seedlings taken to Willard the previous year. 

 In 1937 and 193S it was outstandiiijr for its tirmness and shipping ability, and has been constantly 

 more vigorous than Missionary, Klondike, Blakemore, and Fairfax. The Fairmore was developed espe- 

 cially for commercial production in eastern North Carolina, but undoubtedly will be valuable over quite 

 a wide area, as the parents, Blakemore and Fairfax, both have quite wide adaptability. We have found 

 it was satisfactory here. 



GROWTH— The Fairmore is more vigorous than other varieties, and far more vigorous than Fairfax 

 in eastern North Carolina. The plants become very large, and the leaves are relatively large. It pro- 

 duces long runners, making spacing easj'. The leaves are dark green, glossy, and somewhat cupped. 

 Compared with Blakemore, it has averaged about as free from leaf scorch, but more free from leaf spot. 



SIZE — The berries of Fairmore average larger than Blakemore. It has about the same shape, but 

 is sometimes necked, and is somewhat less variable in size than Blakemore. The seed are raised and most- 

 ly yellow or greenish yellow. The fruit is a glossy crimson, like that of Fairfax, but it does not turn 

 so dark as does Fairfax in holding. The cap is large and attractive. 



QUALITY AND FLAVOR— T h e 



flavor is sub-acid, and is preferred 

 by most people to all other varieties 

 except Daybreak and Southland in 

 eastern North Carolina, being us- 

 ually equal and often superior to 

 Fairfax in that region, and having 

 much less acid than Klondike, Miss- 

 ionary, or Blakemore. 



FIRMNESS— The Fairmore is very 

 firm and tlie skin is tough, re- 

 sulting in fruit more firm than 

 Blakemore, and under some condi- 

 tions, even more firm than Fairfax, 

 making it an exceptionally promis- 

 ing variety for commercial growing. 



PRODUCTIVENESS— The ripening 

 season begins with that of Blake- 

 more. The yield in eastern North 

 Carolina is usually equal to, or even 

 greater than, that of Blakemore, and 

 it ripens more uniformly through- 

 out the season. Yield of No. 1 ber- 

 ries is usually greater than for 

 Blakemore and consistently greater 

 than that of Missionary. 



Morris County, New Jersey 

 May 2. 1939 

 Have been using your plants for 

 several years, and they have al- 

 ways been as fine as one could 

 desire. 



Sincerely yours, 



H. N. Hennion 



Finest Flavor, Firm and Delicious 



