HEAVY YIELDS! LARGE PROFITS! 



In the fifteen years we have been producing strawberry plants, Premier has outsold any 

 other variety two to one. The less widely planted varieties have shifted continually in vol- 

 ume of sales during that time, but Premier has been the constant leader. This certainly shows 

 beyond a doubt the popularity and profit earning ability of this fine variety. In some local- 

 ities and under certain conditions, other varieties are far superior to Premier, and are more 

 profitable ; but, in the northern and northeastern part of the country, when grown under aver- 

 age conditions, we feel Premier is one of the best and most profitable of the early berries. In 

 the South, Premier is soft and lacks flavor, and here it is not firm enough for commercial 

 planting, although the flavor is quite good. Farther north or at higher altitudes, firmness 

 and flavor improve greatly. A really fine early berry that is exceptionally hardy and de- 

 pendable, and, taken year after year, is the most certain and profitable of the early varieties. 

 Does well on practically all types of soil, and, through its hardiness and free, low blooming 

 habit, is very frost resistant, and, therefore, adapted to almost any location. 



GROWTH — A very vigorous variety making a good bed on all types of soil. Producing satisfactorily on 

 even poor soil with ordinary care, but will respond well to fertile soil and good cultivation. The plants 

 are hardy and very resistant to foliage troubles, holding up well at fruiting time, shading the fruit very 

 satisfactorily during the long fruiting season. 



SIZE — The first berries average 

 large to very large, but due to Pre- 

 mier's tremendous productiveness, 

 they have a tendency to run down 

 during the last of the season as so 

 many berries are set that it is prac- 

 tically impossible for them all to 

 size iip unless the soil and weather 

 conditions are very favorable. 



FIRMNESS— Fruit is quite firm 

 when grown in the sections to which 

 Premier is well adapted, and as 

 markets are usually quite close in 

 this area, it is very satisfactory, 

 but not recommended for long hauls 

 or refrigeration. 



FROST RESISTANCE — This is 

 Premier's great advantage over all 

 early varieties, as no other variety 

 wiir withstand the frost. Premier 

 will, and yet produce a good crop of 

 fruit. Actually Premier blooms so 

 profusely, if some of the blossoms 

 are killed by frost, it is only a much 

 needed thinning, and the berries will 

 be of better size and the crop more 

 valuable. Occasionally, it is severe- 

 ly damaged by continued heavy 

 frosts, but we have never yet heard 

 of a total failure from frost injury. 

 A mighty fine record for a twenty- 

 five year old variety. 



QUALITY AND FLAVOR— In the 

 sections where Premier is most pop- 

 ular, the flavor and quality are very 

 good ; however, in the South, the 

 flavor is poor and almost insipid. 

 Premier is at its best in the North 

 and Northeastern states. 



PRODUCTIVENESS — Everyone 

 knows of Premier's productiveness. 

 Under some conditions, they have 

 been equalled or even bettered, but 

 for heavy production under general 

 conditions, are still the undisputed 

 leader. 





PREMIER 



The Old Standard Money-Maker 



HOWARD 17 (Premier). This variety is really Premier or vice versa. It is conceded 

 it was really originated by Mr. Howard but was widely advertised as 

 Premier before introduced as Howard 17 and is generally known by that name except in the 

 New England states. Are officially known as Howard 17 in the State Experiment Stations and 

 by the U. S. Department of Agriculture. Regardless of name, it is a mighty fine variety. For 

 full description see Premier. 



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