PETER HENDERSON & CO., NEW YORK.— WHOLESALE CATALOGUE. 



Peter Henderson & Co., New York 



GROWERS 



IMPORTERS 



— AND — 



SUPPLIERS, 



—OF— 



Vegetable, Flower and Farm | 

 ...seeds.... 



Plants : and j Bulbs, I 



also dealers in 



IMPLEMENTS, j 



TOOLS, FERTILIZERS, I 



INSECTICIDES, ETC. | 



■ NIMH NINIIININIIINNNINIIIIIIIN INI II ■ \ 



Henderson's Superior! 



SEEDS, BULBS, &c. j 



are only supplied by us = 



Direct to the Planter. | 



THAT IS-We do not Supply Dealers, Store- | 

 keepers, &c, to Sell Again. 



....BUT WE STILL SUPPLY... } 

 FLORISTS' 



—AND— S 



MARKET GARDENERS' j 

 ^^■For their own Planting..^ | 



AS HERETOFORE AT OUR 



Lowest Wholesale priceg. ! 



• • • • 



THE REASONS WHY 



• • • • 



I We no longer supply our seeds, bulbs, &c, to sell again 



WE HAVE, FOR SOME YEARS, APPRECIATED THE INCREASING 

 DIFFICULTIES OF DOING BOTH A JOBBING BUSINESS AND THE 

 SUPPLYING OF CONSUMERS DIRECT 



THE DIFFICULTY IN A NUT SHELL IS THIS: 



Those Buying to Sell Again 7 Those Buying for their Own 

 Want the Cheapest. I Planting Want the Best. 



To Supply Both the Best and the Cheapest. 



And Suit Both Class of J 



Buyers. \ 



Is Manifestly Impossible. 



It is simply the old story of trying to ride two horses at once. We felt lhat the time had come 

 when it was necessary to do one of two things— either reduce our high standards of quality, produce 

 our seeds, etc., more cheaply and cater for the dealers' trade — or discontinue the distribution through 

 dealers, store keepers, etc., and supply the planter direct with the best seeds, bulbs, etc., in the world. 



Having been extensively engaged in both market gardening and commercial floriculture for many 

 years — the importance of ''superior seeds that yield superior products" is so instilled into us that we 

 would not even consider the suggestion of cheapening our seeds for the dealers' trade, so we determined 

 to "only supply the planter direct with the best seeds in the world" at the lowest price possible com- 

 mensurate with superior quality. 



As this Wholesale Catalogue will go only to large professional growers of either vegetables or 

 flowers for market, it is unnecessary for us to go into any explanation of the difference between "best" 

 and "cheap" seeds. You no doubt all know from experience that "blood will tell" in seeds as well as 

 in animals, and all progressive gardeners and florists realizing that their pr jfits for a whole year de- 

 pend upon the seeds they plant, avoid "cheap" seeds as being poor economy. 



While we do not wish to appear egotistical, yet in justice to ourselves and our seeds, and for the 

 benefit of people who have never dealt with us, we claim to be the producers and distributors of the 

 Best Seeds. BulbS, &C, in the World — it is our business and our profession. We know 

 that planters of seeds buy them entirely on confidence; we realize that to lose a man's confidence is to 

 lose his patronage. If you have never used our bulbs, TRY THEM THIS YEAR, and we will try 

 and retain your confidence as we have succeeded in doing with annually increasing thousands for over 

 half a century, and we promise you all that under our new system of Only Supplying to the 

 Planter Direct, we shall spare no expense or trouble to make our seeds even better than ever. 



