STEPPING FORWARD AGAIN TO BRING NEW SAVINGS 

 AND SERVICE TO HOME GARDENERS 



^> 



mnouncma 



1941 POLICY ON DREER OWNED 

 PATENTED ROSES 



The American public always has been will- 

 ing to pay an extra premium for new and 

 distinctive patented articles in the belief that 

 the originator or inventor is entitled to a 

 fair reward for his efforts and creations. 

 Mainly for this reason, most patented roses 

 have been priced much higher than non- 

 patented varieties. 



Dreer shares the public's belief that a 

 patentee is entitled to a return for his effort 

 and discovery. But, that return must be fair 

 when paid by the public. It must not be 

 excessive. 



During recent years rose patents have been 

 granted on varieties which, though somewhat 

 different, did not turn out as decided improve- 

 ments over non-patented varieties judged from 



the standpoint of the average home gardener 



The result of so many patents has been to 

 confuse the rose buying public and maintain 

 an artificial price level much higher than the 

 quality of the rose should normally merit. 



As it always has been a fundamental Dreer 

 policy to base the price on the true intrinsic 

 value and quality of the product rather than 

 a price forced superficially high, and 



As many non-patented roses are equal to, 

 if not superior, in quality to those patented — 



We believe the time has come to tell our 

 customers frankly that, in our opinion, a 1 5c 

 premium return for a justified patented rose 

 is fair to the originator and fair premium for 

 the rose buying public to pay. 



Therefore^ in adopting this policy 



All Dreer owned patented roses in this 1941 catalog 

 are reduced to $1.00 each. 



Furthermore our latest and most popular patented 

 varieties are included in this drastic reduction. 



Unfortunately we are obliged^ to charge Jor patented roses, on which we do not own the patent, 

 the price set by the patent owner to which we must adhere. 



SEE OPPOSITE PAGE FOR THE OUTSTANDING AND LATEST 

 DREER PATENTED VARIETIES REDUCED TO $1.00 



HENRY A. DREER, INC. Best quality at right price Jor over 100 years. 



