A cross of Premier and Missionary, originated 

 by the U. S. Department of Agriculture and re- 

 leased by them in 1930. Blakemore has quickly 

 taken the lead over all southern shipping berries, 

 except in Florida where Missionary is more suit- 

 able. All over the southeastern states it has 

 shown itself outstanding as an early shipper. Surpassing 

 Premier in firmness ,color and carrying qualities. 



GROWTH — Boing- one of the most heavy bedding varieties, 

 Blakemore will make an abundance of plants on comparatively i)oor land and 

 on rich soil or in the north thinning is necessary to obtain satisfactory size 

 and yield. If this is neglected the results are sure to be disappointing, the 

 berries will be small and the yield poor, but if properly thinned Blakemore 



win make a very good shoAving even under very dry conditions. The foliage is very 



clean and holds up well all through the fruiting season. 



SIZE — The berries are ot medium size, somewhat smaller than Premier at the first picking, but for 

 the entire season they average about the same. 



riBMNES.S — In this Blakemore is really outstanding, the berries 

 are very firm and can be hauled great distances with no loss in at- 

 tractiveness. We have compared them with Premier after being truck- 

 ed 250 miles. The Premier were badly bruised, shaken down and the 

 baskets stained, while the Blakemore were firm and brigiit, the bas- 

 kets well filled and almost as clean as if there had been no berries 

 in them. The color is very light red, this is also in their favor as a 

 oommercial variety, as on most wholesale markets, the buyers feel 

 that light berries are not so ripe and will keep longer. Then too, when 

 hell) is short or weatlier conditions delay picking, the berries will 

 hang on the vines for several days witiiout loss from decay or over- 

 riptMiing. 



PRODUCTIVENESS — Blakemore, though not quite as productive 

 as some varieties, will produce well above the average and on the 

 poorer soils, almost equal to the best. For best yields do not let the 

 plants become too thick in the row. 



YEI.I^OWS — The real cause for the yellow or mottled areas appear- 

 ing in almost all Blakemore plantings has not been determined. This 

 yellowing of the leaves cannot be transfered from one plant to an- 

 other l)y artifical means therefore it is not contagious. The origin- 

 ators are of the opinion it is inherent in the variety. All our plant- 

 ing have been gone over and any plants showing signs of Yellows 

 have been roughed out. This may not prevent yellows from appear- 

 ing in fields set from our plants but we believe there will be less 

 than from plants not so treated. We do not believe this serious 

 enough to justify any grower, who has found Blakemore suited to 

 his requirement, to discontinue them. 



■ > ,f '■. . 1 i 1^. 



BLAKEMORE 



SOUTHLAND 



SOrXHLAND 



Originated by the U. S. 

 Department of Agricul- 

 ture and first introduced in 1932, Southland 

 was developed and introduced to fill a specific 

 need. The need for a really high quality home 

 garden and local market berry for the South, 

 All the southern shipping varieties, while ideal 

 for that purpose, are rather poor in dessert 

 quality. Southland with its fine quality and 

 flavor, very large size and great attractive- 

 ness offers higher standards for home con- 

 sumption than the South has ever before en- 

 joyed. While we do not recommend it as a 

 shipping berry, we really believe they will be 

 a very profitable variety for sale in the South- 

 ern cities and towns and when their higher 

 qualities become better known, there will be a 

 definite demand for them. While production must necessarily be limited to local consumption 

 we are of the opinion a grower who is favorably located will find Southland much more profit- 

 able than the shipping varities. The plant growth is strong and vigorous. If you are not grow- 

 ing Southland, try them, you may be missing something that is really worth while, 



BELLMAR Another of the U, S, Department creations. Like Blakemore, a seedling of Pre- 

 mier and Missionary, Bellmar was introduced in 1931 and has gained quite 

 some popularity along the East Coast, as far south as North Carolina and on up into the New 

 England states. Its success has not been outstanding, although in some cases it has proven 

 superior to the older varieties. The fruiting season is two to three days later than Blakemore, 

 the berries are large, firm, uniform, of a rather dark glossy red, somewhat darker than Pre- 

 mier but their gloss gives them a fresh, bright appearance and they do not appear over-ripe 

 as most dark berries do. Very productive, in normal seasons runing close to Aberdeen or Pre- 

 mier, sizing up the entire crop very well. The plant growth is very vigorous, though more sus- 

 ceptible to leaf spot than Premier. Usually, under dry conditions, Bellmar does not hold up as 

 well as we would like except when planted on low, moist soil. Taking these facts into con- 

 sideration we advise that, before planting heavily of Bellmar. you try them out in your own 

 soil to find if they are suitable. 



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