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Berries like these will pay any year 
Did you buy any strawberries in 1945? If you did you know they sold well whether 
you lived on a farm or a small town or in a city. 
Did you sell any strawberries in 1945? If you did you know that they sold well. 
Nearly all berries, regardless of grade or quality, wholesale or retail, sold at ceiling prices. 
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Good strawberries, any strawberries, have been very scarce for several years. While this has been partly 
due to wartime conditions, especially scarcity of help, there was no governmental restriction. Strawberries were 
and are rated as an essential crop and their production urged by Government agencies. The severe summer 
droughts of 1943 and 1944 were almost as important as wartime scarcities in limiting the total supply of. straw- 
berries. Resulting shortage of planting stock caused a drastic reduction in total acreage planted, as well as a 
poor growth on those acres. 
As a result of this continued shortage, nof one of the usual outlets for berries has been fully supplied for 
several years. This has caused a tremendous pent-up demand for good strawberries that will be very helpful 
in maintaining profitable prices during the first few postwar years. There will be, and should be, a greater 
premium for fancy berries than there has been during the war years. Poor berries will not continue to bring 
top prices, but "the price future for good strawberries is very rosy!" 
When the period of scarcity is over, what then? It has been variously estimated that it will take two to 
four years for strawberry production to get back to normal. The most pessimistic of our economic forecasters 
have predicted several years of great prosperity with high wages, full production and a job for everyone who 
really wants a job. This situation, together with the great backlog of bond purchases and wartime-saving, will 
mean that most people will have ample money to buy whatever they need and pay good prices. They will be 
more particular as to quality. 
History repeats itself! Our 61 years of experience have given us much confidence in the strawberry 
business. We believe the growing of good strawberries will continue to be profitable, because it has always 
been profitable. All through the depression years, good berries sold well. The best berry year in our 
history was not the boom year of 1929, nor 1944, but was in 1935, right in the middle of the depression. More 
consistently than any crop we know STRAWBERRIES HAVE PAID, STRAWBERRIES DO PAY, STRAWBERRIES 
WILL PAY! 
1. Don't try to get rich quick by planting more than you can 
handle. 
2. Don't forget that a high profit crop like strawberries should 
have your best land and best attention. 
3. Don't fail to cut costs wherever it does not affect yield or 
quality. 
4. Don't wait until too late. Get good plants of the best varieties 
and get them set early. 
