9 
The Premier berries in the. picture give an idea of the shape and general appearance 
of the fruit. They run medium to large in size, medium to high in quality and medium to 
good in 'firmness. Premier berries grown in New England, New York, Pennsylvania and 
other northern parts of the Premier territory will be larger, firmer, brighter and more 
attractive in appearance and much better quality than Premier berries grown farther 
South. 
Premier plant growth is moderately vigorous. Plants of good Premier stock (see pic- 
ture)- will usually make plenty of new runners for a good fruiting row. Premier foliage 
is extremely healthy. In many fields it is almost impossible to find the slightest trace of 
leaf spot or any other foliage trouble. 
In states of the Middle Western, Middle Atlantic and New England groups we truly 
believe over half of all the records for wonderful yields and high profits have been 
made with the Premier variety. We know it's sound advice to expert growers or begin- 
ners to say 
WS^^^t^^ A splendid field of superb Premier plants for ^S^^^^S^fi 
^j^S^^^^ your orders this spring. It is a result of good ; 
*»#*mm*&m* p i antSt good l an d, and early setting. 
Wayne Co., Pa., Jan. 24, 1945. I am placing my 
order a little earlier this year with the hope of getting 
it filled. Last year I ordered the middle of February 
but you were sold out of Premier plants and refunded 
my money. No other strawberry amounts to any- 
thing in this section except Premier. I can truthfully 
say that all the years I have had plants from you 
our dealings have been very satisfactory and all 
our plants have been true to name. 
Mr. Raymond Avery 
Marion Co., Ohio, January 25, 1945. In 1943 I 
bought of your firm some of the improved Premier. 
From a plot of 360 plants in 1944 was picked over 
400 quarts of the finest berries I have raised in ten 
years of berry culture. For 21 straight days these 
plants produced. 
Mr. D. H. McCoy 
Butler Co.. Pa., February 23, 1945. Am sending for 
more Premier plants. I ordered 400 two years ago. 
They were the best I have ever seen. I like Premier 
very much. 
Mrs. E. A. Aspelin 
Iredell Co., N. C, February 19, 1945. I ordered 
1.000 plants and picked over 400 quarts of berries. 
The Premier bears best. I like your plants fine. 
Mr. V. A. Sherrill 
Lamoille Co.. Vt., Sept. 6. 1945. A few years ago 
I set some of your strawberry plants and cannot 
begin to explain how pleased I am with the results. 
I never would have believed there was so much 
difference in plants and bearing as in the ones you 
sent to me and the ones I set out from my own stock. 
I set out 1700 plants of yours year before last. We 
picked 2,000 quarts last year. This year (1945) we 
picked 2,450 quarts besides the late frost got some of 
the blossoms. Almost twice as many as I got from my 
home stock. Well, I want some more next spring, 
about 1,500 of the Howard 17. Please let me know 
what your 1946 prices will be and don't forget to send 
me a catalog also. Many thanks in advance. The 
trick of it is the plants we get from down there 
have such an awfully good root system while ours 
up here don't have so many; likely the cause is on 
account of the short season. 
Mr. D. H. Maxfield 
HOWARD 17 — Premier is also sold as 
Howard 17, which was the original 
name. The varieties are identical in 
every respect. It's a "pippin" no matter 
which name you use. Price list page 31. 
