WORLD'S FINEST STRAWBERRY SELECTIONS 



HOLIDAY 



New from New York 

 HOLIDAY is a new early midseason 

 variety that was introduced by the New 

 York Experiment Station in 1972. The 

 plants are productive and vigorous. 

 The fruit is large, very firm, bright 

 glossy red, good quality with a distinc- 

 tive aromatic flavor. Fruit holds up 

 well for several days in the field after 

 it is ripe. It is a good berry for the 

 home freezer. The variety does well in 

 the home garden and commercial plant- 

 ings and should be especially well 

 adapted to the "pick-your-own" oper- 

 ation. 



APOLLO 



High yields 



APOLLO was released in 1970 in 

 North Carolina. It has Tennessee 

 Beauty, Southland and Missionary in 

 its parentage. APOLLO, along with 

 Atlas, was introduced as a possible 

 labor-saving commercial variety be- 

 cause of large fruit size and high yield. 

 APOLLO was widely tested before re- 

 lease and performed best in the south- 

 eastern and south-central portions of 

 the United States. 



Leaves of APOLLO are resistant to 

 leaf spot and powdery mildew and tol- 

 erant to leaf scorch. Plants are medium 

 in vigor and runner production, per- 

 forming well in matted rows. 



APOLLO berries are large firm and 

 very tough skinned. Main crop berries 

 are long conic, very smooth and regu- 

 lar. They are sweet flavorful, glossy, 

 very attractive for fresh fruit shipment, 

 local market or "pick-your-own" op- 

 eration. They are tasty for the freezer 

 but somewhat pale colored for best 

 frozen pack appearance. 



Last year I ordered 500 plants from you 

 and every plant grew. They are looking 

 beautiful this spring. I have never had such 

 good luck with plants. 



Clyde B. Hartman 

 --^^ Broadway, Va. 



EMPIRE 



Old Standard Northern Variety 

 EMPIRE is a midseason variety that 

 was introduced in New York in 1940. 

 It is well adapted to growing in the 

 northern states but fruit is soft from 

 Maryland south. Plants are hardy and 

 vigorous, but if poor growing condi- 

 tions exist, daughter plant production 

 will be light. Plants are productive with 

 intermediate resistance to leaf scorch. 

 It is very resistant to verticillium but is 

 susceptible to leaf spot and red stele. 

 Fruit is large, attractive, highly flavored 

 and of very good dessert quality. 



EMPIRE is very good for the north- 

 ern home garden and local sales, but is 

 too soft for shipment. Its large sized, 

 high quality fruit makes it a good 

 choice for one of a several variety 

 planting for a "pick-your-own" opera- 

 tion in the north. (See color page 30). 



Dear Sirs: Last year I purchased 125 plants 

 from your firm and am pleased to tell you 

 that every last one of them grew. It is nice 

 to do business with a firm that has fine 

 plants. I have never seen plants with roots 

 so long and healthy. 



James M. Reichard 

 Hagerstown, Md. 



You mailed my strawberry plants on Sept. 

 24. They arrived here Saturday Sept. 29 

 but I was out of town and didn't get home 

 until Sunday, Sept. 30. I took the plants 

 out of the packing and set them in a pail 

 of water. I didn't get to put them out until 

 the afternoon of Oct 1. 1 sprayed them with 

 instant fertilizer and watered them down 

 real good. I have kept the ground moist 

 since putting them out. I must say that I 

 have never seen plants grow as they have. 

 I haven't lost a plant and each have put on 

 several leaves, all this in a week's time. 

 They amaze me in their performance. I 

 have been fooling around with a small 

 family patch of berries for years but I have 

 never had such success with new plants. 

 The root system of these plants are the 

 greatest I have set out. My such roots! 

 Leonard Hathcoat 

 Arkansas City, Ka. 



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PRICE LIST PAGE 44 



