PREMIER 
frost proof HEAVY YIELD ALWAYS 
PREMIER 
No Crop Failures 
Premier is a sure cropper, widely adapted and tremendously productive. For sheer 
hardiness and persistence in producing a crop every year regardless of conditions, no 
other early variety ranks with Premier. It has so many good qualities that it spread 
in popular favor very rapidly and soon replaced most other early berries except in the 
far west and far south. Since it was introduced in 1915 Premier has become recognized 
as the one early berry which any new variety would have to surpass in order to become 
established. At their best Dorsett and Fairfax will equal Premier in productiveness and 
surpass it in quality, size, firmness and appearance of the berries. Premier is a native 
of Massachusetts and is at its best in northern regions. While this variety will produce 
very large yields as far south as North Carolina, these southern Premier are not as firm 
nor as good in quality as those grown farther north. We believe Dorsett, Fairfax and 
Blakemore will replace Premier to a large extent in regions where they are best adapted, 
but in the northern states Premier will be and should be retained as a leading commercial 
variety until the others have proved their value. Premier is a grand old variety, well 
worth the high place given it. 
Plant Growth 
Under favorable conditions Premier makes plenty of 
plants for a well set matted row, even where no thin- 
ning or spacing is practiced. In some parts of the mid- 
west, however, it is becoming increasingly hard to get 
a satisfactory bed of this variety. Under those condi- 
tions the earlier the plants can be set and the better 
the soil prepared, the greater the chances of getting a 
satisfactory growth. The foliage is very healthy, no 
variety being more free from foliage diseases. 
Frost Proof 
Of all the varieties now being grown, Premier stands 
at the top in sheer hardiness and ability to stand low 
temperatures. In the twenty-two years we have been 
growing Premier it has never missed a crop. The 
blossoms are protected by the leaves close to the 
ground. They are produced in great abundance and 
they are very hardy and easy to set. With this com- 
bination of qualities Premier plants seem bound to set 
enough for a good crop under practically any weather 
conditions. 
Size and Productiveness 
Premier stands at the top in productiveness. In fact, 
unless something happens to reduce the number of 
blooms there are entirely too many set. On poor land 
or in dry years many will be so small that they cannot 
be marketed. On good land with plenty of moisture 
during the fruiting season, when all of the berries attain 
a good marketable size, Premier produced record break- 
ing crops. The berries average medium in size, but 
run down toward the end of the season unless the 
ground is rich and plenty of moisture is available. 
Color and Appearance 
Premier berries are a medium red in color, getting 
quite dark as they get riper. They have a medium size 
green cap which generally stays green throughout the 
season. They are very handsome in appearance, and 
show up well in the package. 
Firmness 
Premier berries are moderately firm. They are not 
as firm as Blakemore, Missionary, Klondyke, Fairfax 
or Dorsett. However, they will hold up for local 
market and shipping considerable distances by truck. 
They do not seem to be suited for shipment under re- 
f rigeration. Close attention to picking when it should 
be done will help in having berries that will carry to 
market in good shape. 
Quality 
Premier berries are of good quality. They rank up 
well with most of the old standard varieties, but are 
not quite as good as Wm. Belt or Chesapeake. They 
are far inferior in this respect to Dorsett and Fairfax, 
but for markets where quality is not considered they 
sure do produce the quarts. As stated above, Premier 
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