OUR NEW HARDY EVER - BLOOMING HYBRID TEA ROSE 



See 



color-plate 

 illustration 

 front A 

 cover page. 



Helen <3oulb 



Formerly 

 No. 1900. 



THE CHAMPION WINTER-BLOOMING ROSE 

 BETTER THAN AMERICAN BEAUTY** j* J* 



Introduced now for the first time, and for sale only by The Dingee & Conard Co. 



T is with a feeling of pardonable pride that we now in- 

 tioduce for the first time this sweet young debutante. 

 Perhaps it is but natural that we should feel that she 

 is the fairest of that bright galaxy of now famous Roses 

 which have won us unstinted praise among Rose lovers the 

 world over. We refer to Goldea Gate, Princess Bonnie, 

 Marion Dingee, The Queen, Virginia R. Coxe, Mrs. Robert 

 Peary, Pink Soupert, White Bougere and other famous va- 

 rieties introduced by us. 



We have never yet found it expedient to over-praise our 

 own introductions All that we have ever claimed for our 

 Roses has been borne out by thorough trial. They increase 

 in popularity each successive year. Therefore our state- 

 ment in connection with this glorious new variety may be 

 relied upon as being absolutely correct in every particular. 

 We feel safe in saying that in this New Rose we have the 

 most beautiful and satisfactory Rose for general planting 

 ever introduced in America. 



Among thousands of seedlings this variety was the fa- 

 vored one, and during the many years that have elapsed 

 since the tiny plant was lifted from the seed pans it has 

 been watched with jealous care and attention. When it 

 was big enough to bloom we saw it. We wanted it so much 

 that we paid seven hundred and fifty dollars ($750) for it. 



Then commenced the real work of getting it ready for 

 introduction. As we became better acquainted with it our 

 enthusiasm increased. We judged it correctly. We had in 

 this variety the strongest growing, largest flowering, freest 

 blooming and hardiest Hybrid Tea Rose in existence ! We 

 had never seen such superb flowers, not only in size but in 

 form and color. We found we had a better Rose for general 

 planting than American Beauty, the dream and hope of 

 every Rose grower. 



That Rose lovers might know this superb variety, and to 

 show our unbounded faith in its merits, we sent out this 

 year upwards of fifty thousand plants as a special premium 

 with our Magazine, Success with Flowers. Up until Sep- 

 tember 1, 1900, it has been known as No. 1900. 



In addition to this we offered one hundred dollars ($100) 

 in cash tor the best and most appropriate name for it. We 

 told our friends that it was the grandest Rose ever intro- 

 duced in America. We were not afraid to submit it to them 

 for trial. The verdict has been unanimous. From all parts 

 of the country come enthusiastic letters of praise. Not a 

 single complaint has been heard. Within a short space of 

 a few months it has secured thousands of admirers and has 

 become the most popular Rose of recent introduction. 



st ys : " The No. 1900 Rose 



A. J. Hilton, Amsterdam, N. Y. 

 has bloomed. It is a beauty ! " 



John Robertson, New Orleans, La., writes: "The New 

 Rose No 1900 bloomed two days ago. I consider it the finest 

 Rose I have ever seen— full to the centre, with the petals 

 perfectly arranged." 



Mrs. H. C. Deane, Ogdensburg, N. Y., says: "No. 1900 has 

 just bloomed. I am delighted with its beauty. It is the 

 most rapid grower I have ever seen." 



George Wilkinson, Federal Point, Fla., writes: "No. 1900 

 Rose has bloomed. It is very fine, indeed. If I could not 

 replace it I would not take a ten-dollar ($10) bill for it." 



These complimentary letters were taken at random from 

 thousands of similar character. We cannot help feeling 

 proud of the success it has attained. 



The Committee having in charge the selection of the 

 most appropriate name and the awarding of the cash prize 

 of one hundred dollars ($100) decided upon Helen Gould. 



This name was suggested by more than a thousand per- 

 sons, and in obedience to the popular demand was chosen. 

 We think it a particularly happy selection. As was the 

 casein naming the new Roses Mrs. Robert Peary and Vir- 

 ginia R. Coxe, we have sought to pay tribute to American 

 women and perpetuate through the Queen of Fiowers the 

 names of these noble women whose lives have been unsel- 

 fishly devoted to suffering humanity and the nation. They 

 are the Molly Starks of modern times. 



HELEN GOULD is a thoroughbred Rose -a blue-blooded 

 pedigreed variety. It is the result of a cross between Kai- 

 serin Augusta Victoria and Mad Caroline Testout, a parent- 

 age that insures hardiness, vigorous growth, freedom of 

 bloom and glorious flowers. Without exception it is the 

 freest blooming and strongest growing Rose we have ever 

 seen. In our list of over a thousand different varieties 

 there is not the kind that will compare with it. It has 

 marvelous root-action, growing to perfection in almost any 

 soil and situation quickly, throwing out numerous strong 

 shoots upon which superb flowers are borne in profusion. 



That it "grows like a weed " is literally true. 



It is a dwarf, compact grower, particularly adapted to pot 

 culture ; is free from disease of all kind ; blooms profusely. 



The flowers are as large as American Beauty, which grand 

 variety it somewhat resembles in fragrance and color. In 

 health and vigorous growth it surpasses this queen among 

 Roses. 



The flowers are full and perfectly double ; the buds beau- 

 tifully made- long and pointed. The color is a warm rosy 

 crimson. 



As a Rose for Winter-blooming indoors in pots or boxes it 

 is far and away the superior of any variety now known. It 

 will grow to perfection in the ordinary living-room and will 

 produce its lovely plants continuously throughout the en- 

 tire Fall and Winter. 



There has been a constant demand for a satisfactory Win- 

 ter-blooming Rose— one that combines health and growth 

 with beauty of flower and continuous bloom. If you want 

 such a Rose— one that will produce flowers which cannot 

 be surpassed by even American Beauty— we guarantee this 

 variety will please you. Do not fail to include Helen 

 Gould in your order. It will please you from the day you 

 receive it. 



We offer strong plants from 3 ' 2 -inch pots, for immediate bloom, 50 cts. 

 each; 3 for $1.25; 5 for $2.00; postpaid by Mail. 



XTbe SDineee & Gonarb Company 



The Leading Rose Growers of America.... WEST GROVE PENNA. 



