MIDWAY 



Can't be beat 



It isn't necessary to ask why MIDWAY has made such giant strides in popularity 

 the last few years — we know why! And so do all our Midway growers! 



This great midseason variety grows well on heavy soils or on lighter soils 

 with irrigation. The vigor and vitality of MIDWAY plants insures excellent 

 crops of medium large, deep red berries. Great for table use and they are better 

 than good for freezing and shipping. A bonus with MIDWAY is good resistance 

 to red stele. We expect heavy calls for this terrific variety and urge that you 

 order early to reserve your MIDWAY plants. See beautiful MIDWAY berries 

 facing page and order now! 



Gentlemen: Please let me know if you can supply the Midway plants. They are 

 by far the best variety of all. Last year, off of 2,000 plants, we picked almost 

 2,000 quarts and lost a lot of the first ones due to a very rainy May. Your plants 

 are the best we have ever set out — and we have tried other plant suppliers. 

 Here's a customer for Jife. Thanks, Mrs. Lloyd Selig, Scipio, Indiana 



POCAHONTAS 



Wide adaptability for good yields 



POCAHONTAS has been a sales leader from the upper South through the 

 Midwest for several years. This is partly due to wide adaptability to climate 

 and soil. Growth and vigor of plant production makes it an easy variety to 

 grow. When you add to this feature, excellent yields of large, firm, bright red 

 and rather tart berries that ship or freeze well, then you will begin to realize 

 why POCAHONTAS is still at the top. 



POCAHONTAS' POWERFUL POINTS 



1. Wide adaptability to climate and soil. 



2. Productivity equalling Catskill, Sparkle and other great producers. 



3. Large average size of berries, together with the bright red attractive color 

 and showiness. (See color picture facing page.) 



4. Its pre-eminence as a variety to set in late summer (where plants are avail- 

 able) for a partial crop the following spring. 



5. Berries are of good dessert quality (somewhat tart) and considered excellent 

 for freezing. 



6. Firmness to make an excellent shipper. 



Sirs: Please send me some order blanks and your booklet of strawberries for 

 1969. Last year, I purchased from you 25 Pocahontas strawberry plants for a 

 small garden plot. They arrived strong and healthy. I now want to order some 

 more of your wonderful plants. Sincerely, Steve Loney, Chesterfield, Virginia 



18 PRICE LIST PAGE 38 



