PETER HENDERSON & CO., NEW YORK —WHOLESALE CATALOGUE. 

 MnmiiniiiiiiiniiiiiiiiiiiM ■ 



| HENDERSON'S TESTED SEEDS I 



ARE SOLD DIRECT TO THE PLANTER ONLY. 



Upwards of 20 years ago we made a new departure in our business policy, and discontin 

 again. This drastic step was taken because we had become convinced that such a measure 



of our customers, especially of those who made their living 



by growing for the market. 



,'"" A The seeos they plant are actually the foundation of their 



ti\ business, and it is a vital necessity that they should be of the 



Bb|^^ highest quality it is possible to produce. 



^P Our long experience as market gardeners and florists im- 



pressed upon us the fact that quality should be supreme, that 

 ^^H price was secondary. The jobber in seeds naturally con- 



^t ^ siders price as paramount, hence there is a dangerous tendency 



^^^^^fc. to sacrifice quality by cheapening production. 



HENDERSON'S TESTED SEEDS. 



Seeds are offered by competitors as Henderson's Snowball 

 Cauliflower, Henderson's Succession and Henderson's Charles- 

 ton Wakefield Cabbage, Henderson's Big Boston Lettuce, 

 Henderson's Easy Blanching Celery, Henderson's White 

 Spine Cucumber, Henderson's Ponderosa Tomato and 

 other varieties ot vegetables introduced by us. The name 

 of "Henderson'' preceding the varietal name would in- 

 dicate that the stock is ours; but such is not the case 

 as we do not sell to dealers. If you want our 

 *^, seeds the only way to get them is to send the 

 order direct to Peter Henderson & 

 ■*^^_ Co. and get the seeds in our own 

 bags, with our own label 

 on them. 



ued selling to dealers to sell 

 was necessary in the interests 



THREE GENERATIONS OF 

 HENDERSONS 



For several years 

 rumors have been 

 i r c u 1 a t e d , 

 probably by - 



persons 



actuated -* ^ 



by mal- 

 ice and fi*?l 

 devoid of fair busi- ///' * [ L* 



ness principles, that il 

 our business had been I 

 sold out to a syndi- 1 p~j cr p, 



cate, that there were "~. ^~" 



no longer any Hender- . ' 



sons connected with it. 



It was to offset these repeated rumors that we inserted tv fol- 

 lowing notice in our annual catalogue for 1914: 



"The business founded by PETER HENDERSON is still carried 

 on by his son, Charles Henderson and two grandsons of Peter 

 Henderson, viz.: Peter Henderson, son of Alfred Henderson 

 (deceased), and Howard M. Henderson, son of Charles Henderson, 

 thus insuring its continuance along the lines laid down by its founder. 

 In this country, where quick transitions in business are common, 

 the worth of a house carried successfully into the third generation 

 should inspire confidence. In no other business is this factor 

 n ore essential. The purchaser of seeds should consider the repu- 

 tation of the house seeking his patronage before buying." 



We now give the names of the officers of PETER HENDERSON 

 & CO. so as to set at rest these baseless and malicious rumors: 

 CHARLES HENDERSON, President, 

 PETER HENDERSON, Vice-President, 

 ALLAN MACKRELL, Secretary, 

 PATRICK O'MARA, Treasurer, 

 HOWARD M. HENDERSON, 2d Vice-Presi- 

 dent and General Manager. 



Very sincerely yours, 



January 1, 1919 CHARLES HENDERSON, 



President. 



PETER HENDERSON & CO. 



NEW YORK. 



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