Strawberries ahd How to Grow Them 



19 



The Townsend Way To Grow Big Crops 



Involves several essential features 

 which we shall in this book describe 

 and explain in such a way as to make it 

 possible for ever\' reader to comprehend 

 and put into actual practice: 



First. Plants of high fruiting power 

 fitted by selection and breeding to de- 

 velop and ripen great crops of strawber- 

 ries of high quality and quantity. 



Second. Carefully prepared soil that 

 shall be in every way capable of fulfill- 

 ing the demands of such plants. 



Third. Intelligent cultural methods 

 under which both plants and soil shall 

 be made to do their very best and ren- 

 der success certain. 



Fourth. Picking, grading, packing 

 and marketing the strawberries in such 

 a way as to win the confidence of the 

 consuming public and command the top 

 price — the price that insures profit and 

 prosperity. j 



All of the details of plant production : 

 the above suggests are faithfully carried ! 

 out in actual practice on the Townsend ' 

 Farms, and everything is done in the 

 right way and at the proper time. This 

 book, then, is not merely a theoretical! 

 treatise on strawberry culture, but is ^ 

 written after long practical experience; ; 

 and its mission is to tell you j«st how I 

 you may make the Townsend way your j 

 way so that you, too, may achieve a 

 noble success in the mos-t delightful and 

 profitable occupation of strawberry pro- 

 ductou. 



And in writing this book it has not 

 been our purpose to make it large as to 

 the number of its pages, but a great book 

 and an invaluable one to our friends be 

 cause of the knowledge it imparts con 

 cerning all that relates to the science of 

 strawberry production. It has been said 

 that this book is worth it weight in gold, 

 but the grower who will study it pages 



I with care and put.^ iti? teachings into ac* 

 j tual practice, will'find it wortli far great- 

 ' er than that. 



j There is no mistery in strawberry pro- 

 i duction; no wizard of horticulture may 

 ! wave a magic wand and bring to hand 

 j broad fields of ripened deliciousness. It 

 i is a simple matter to become a successfu]^ 

 ] money making strawberry grower — when 

 ! you know how. A knowledge of nature's 

 simple ways and gumption are the chief 

 requisites ; and we shall tell you not only 

 i how to grow big crops of fancy berries, 

 [ but how to get big prices for them and 

 build up a reputation for quality that 

 i will keep your berries in constant and 

 i growing demand. And we purpose teU- 

 ling it in language so i)lain that any one 

 j can take up the work with perfect as- 

 I surance of winning out. One grower 

 ' says : Strawberry grow ing is not only 

 ; a profitable business — it is a delightfully 

 : pleasant occupation as well. But viewed 

 ! from the profit side alone, experience has 

 demonstrated beyond the shadow of a 

 doubt that more money may be realized 

 from one acre of laud when set to well- 

 developed strawberry plants thair fioin 

 any other line of production . And if any 

 strawberry grower is finding his work 

 unprofitable somethinjg is wrong with his' 

 way of doing things. Either he is trying 

 to do business with what he is please«l to 

 call economy, and using an inferior 

 quality of plants, or he is neglecting to^ 

 give his plants such intelligent treat- 

 ment as success demands. 



There i.s a vast difference between- 

 economy and penuriousness, and nowhere- 

 else may it be more clearly seen than in- 

 strawberry production. Strong, vigor- 

 ous plants, set in well-prepared soil, ami- 

 given good care, represent economy « i 

 the first order, while weak, slundtd 

 plants, set in i^oorly prepared soil, ai.«t 



