Premier Berries — with which many records for 
yields and profits have been made. 
£&uuu6e&Ued. — at the *7ofi al a Money Qn&p, 
OUR REASONS: 
(1) By the Record. The experience of many years proves that strawberries have been consistently at the 
top as a money crop. 
(2) Increasing Demand: 
a. The frosted foods industry has given tremendous impetus to the use of strawberries, where also they are put 
up in small retail packages as well as large packages for institutions and other large users. As a matter of 
fact, right now, during the winter of 1949-50, there is an acute shortage of frozen strawberries, which makes 
1950 and 1951 look awfully good for the grower from a marketing standpoint. 
b. Although commercial processing and freezing generally follows the season of the large producing areas, 
frozen food lockers and home freezers are providing an increasingly large outlet for berries in all sections as 
the berry season comes along. Many people who used to buy a quart or two daily for home use now buy a 
crate or two sometime during the season, to freeze. 
e. In recent years commercial processing plants have provided a market for much larger quantities of berries 
than formerly. Commercial preserving and canning for small package retail trade and large package trade 
for institutions of various kinds were among the first developments, 
d. The cold pack process where the berries were frozen and held all year for processors as well as for ice cream 
manufacturers and other big users helped increase the demand for berries by spreading the use of them over 
the whole year. 
(3) Increasing Population. More people, the equal of two or three large cities, are added to this country's 
consuming population each year. These folks, unless they are different from all their ancestors, will want 
some strawberries. 
(4) Over-Supply Unlikely. With annual crops a very profitable season can mean a flood of production the 
following year. This can't happen with strawberries because planting must be done at least fifteen to sixteen 
months ahead of fruiting. Furthermore, big acreages are something of a gamble because they do require a 
fairly large amount of hand labor per acre. 
(5) Big Profits. The possible margin of profit in raising strawberries when growing and marketing conditions 
are both favorable is very large. Figure it out for yourself. Under good conditions yields of 5,000 quarts or 
more per acre are no* unusual. A selling price of 25c to 40c per quart whosesale or 35c to 50c per quart retail 
has not been above the average for good berries for several years. These figures can be reduced consider- 
ably by unfavorable factors and still leave a fair margin of profit. We have supporting evidence: "Your 
strawberries, especially Fairfax, pay better for the space, the care and the time spent than any other crop." 
Mrs. Geo. F. Bergeron, Hampden Co., Mass., Ian. 24, 1949. 
Gwi SuaaeMUattd, to help, keep. iit&wMewu&i. at the top o4> a money, c/iop. 
Use some of your best land. • 
Get good plants to start with. 
Select the best varieties most suitable for 
your locality and plan of marketing. 
Identify your berries with some kind of a 
label if they are good. 
For home or local sales advertise in local 
papers and local radio station. 
Have some berries every year. As "Pop" 
used to tell us, You can't make any money 
on high price berries unless you have some 
to sell. 
Don't grow too many. One or two acres or 
even one-fourth acre, well cared for will 
be more profitable than twice the acreage 
neglected. 
Grow good berries. Market reports show a 
wide difference in selling price of best 
berries and the poorest on the same day. 
For instance, on June 20, 1949, in New 
York City, the poorest berries brought as 
low as ten cents per quart, and the best as 
high as seventy-five cents per quart. This 
is an extreme case, of course, but not an 
isolated case. It happened again on June 
23, 1949. Grow Good Berries ! 
