MIDLAND 
Freezing excellence — early — highest quality 
For freezing and preserving excellence you can't go wrong with MIDLAND. 
MIDLAND berries are very early, firm, with bright red color clear through — 
and of high flavor. The dulling of color when held, however, keeps it from 
being as great as it could be on the wholesale market 
MIDLAND is not a variety we consider free in runner production but under 
proper care, plants are large and vigorous. Although not fully hardy, 
MIDLAND has in its favor resistance to leaf spot and leaf scorch. See Color 
Picture, Center. 
I've been purchasing plants from you folks for many years and never lost one. 
They're always received in great shape. Thru the years we've grown almost all the 
standard varieties and more or less decided to stay with Midland. They do well here in 
Long Island. 
Howard Weinmann 
West Babylon, New York 
Picking PREMIER Some Years Ago 
Frost proof — early 
PREMIER (also sold as Howard-17, the original name) is in the parentage of 
many later and better varieties. The frost hardiness of PREMIER, along with 
resistance to leaf spot and scorch, as well as high tolerance to virus diseases, 
made it a leader in sales for years. Its large, bright red, flavorful berries are 
undoubtedly the reason growers still call for PREMIER plants. 
PRICE LIST PAGE 28 
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