PETER HENDERSON & CO., NEW YORK.— WHOLESALE CATALOGUE. 



HENDERSON'S TESTED SEEDS 



ARE SOLD DIRECT TO THE PLANTER ONLY. 



Upwards of 1 7 years ago we made a new departure in our business policy, and discontinued selling to dealers to sell 

 again. This drastic step was taken because we had become convinced that such a measure was necessary in the interests 



of our customers, especially of those who made their living 

 by growing for the market. 



The seeds they plant are actually the foundation of their 

 business, and it is a vital necessity that they should be of the 

 highest quality it is possible to produce. 



Our long experience as florists and market gardeners im- 

 pressed upon us the fact that quality should be supreme, that 

 price was secondary. The jobber in seeds naturally con- 

 siders price as paramount, hence there is a dangerous tendency 

 to sacrifice quality by cheapening production to meet the 

 competition for the jobber's trade. By dealing direct with 

 the planter we removed that tendency and are in a position 

 to concentrate our efforts towards maintaining the acknowl- 

 edged high quality of 



HENDERSON'S TESTED SEEDS. 



Our experience convinced us that it was not possible to con- 

 duct a dealer's trade, and at the same time maintain the high 

 quality demanded by the Market Gardeners and Florists. 

 Besides the above reasons for discontinuing the dealer's 

 trade, many instances were brought to our notice, 

 where inferior seeds were foisted upon growers as 

 fc> ^ "Henderson's" and thus the injury was mutual. 

 THEREFORE FOR MUTUAL 

 *>»*- PROTECTION WE 



^ ADOPTED AND 

 HAVE SINCE 

 MAINTAINED 

 OUR BUSINESS ~ w POLICY OF 

 SELLING SEEDS DIRECT 

 TO THE 

 PLANTER -■— 



Do not let the /// ! 7 

 slightly higher £ 7 i j 

 cost of our seeds ^nM 



compared with „_.„— - — 



unselected, un- 



cared for stocks, blind you to the vast difference in 

 the quality of the product. The cost of the seed is 

 the least item of expense in market gardening, labor 

 and manure, forming the chief outlay. It is false 

 economy therefore, to risk the crop with dubious seeds 

 because they are cheaper than our reliable, tested 

 seeds. 



Our stocks are now complete. They are grown from 

 pedigree strains reselected each year, and thoroughly re- 

 cleaned by the most improved seed-cleaning machinery 

 in America. We therefore invite you to favor us with 

 your orders for the season's supply. 



Respectfully yours, 



CHARLES HENDERSON, 



PETER HENDERSON & CO., 

 NEW YORK. 



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