ALLEN'S BOOK OF BERRIES— 1925 



Strawberry Growing For Profit 



We are not going to start off by telling you that everyone can make $1000, 

 $1500 or $2000 per acre growing strawberries. These amounts have been made and 

 probably will be equaled again, but we hud rather be conservative and have you 

 well pleased than promise wildly extravagant things and have you disappointed. 



As a matter of fact the strawberry crop did hold to high figures longer than 

 any other crop we know of during the post war deflation. 



We do not believe it is possible for a man to plant a large acreage for fruit, 

 25 or 30 acres, and "get-rich-quick". It is much easier to make $400 or $500 on 

 one acre than it is to make $4000 or $5000 from 10 acres. 



There is money in growing strawberries for the man who will grow what he 

 can handle and grow them properly. From one-fourth to one-half acre up to 5 or 

 6 acres, according to circumstances, are the plantings from which growers can 

 expect good profits — possibly not $1000 per acre, but still larger than is possible 

 with most any other crop. 



Of course, large commercial growers who have plenty of land and plenty of 

 help available and who can sell at an f. o. b. market or ship in carloads, these 

 growers can make money growing large acreages of strawberries. But most 

 growers cannot do this and those who do do it do not gel I he profit per acre that 

 the smaller grower does, who grows fancy fruit for a fancy market. 



The Roadside Market is being used more and more in selling fancy berries. 

 The requisites of a successful roadside market are: First, a location on a good road 

 where there is lots of travel. It is not necessary to have an elaborate stand. As a 

 business grows it might pay to put up more permanent places but a good start 

 can be made by having a table or bench under a tree by the roadside. Select a 

 place far enough back so motorists will have room to get at least a part of their 

 machines off the road and not obstruct traffic. At the same time have your place 

 visible as far as possible down the road. Second, good fruit, attractively displayed 

 and prices in keeping with quality. Third, advertise by putting an attractive sign 

 at the stand and perhaps by putting a small ad in a local paper. 



We merely suggest the Roadside Stand as one more means of getting good 

 prices for good fruit. It costs very little to try out this method of marketing your 

 berries. This method is not adapted to plantings back off the main roads, 

 although we have reports from some of our customers stating that their berries 

 have such a high reputation that buyers leave the good roads and buy them 

 at fine prices. 



The old standby methods of selling berries at a profit are most suitable for 

 many growers. A fancy retail trade directly with consumer or with retail stores, 

 hotels, etc., is one of the best methods of marketing berries from a small acreage. 

 Others haul by truck or ship to wholesale dealers who are willing to pay good prices 

 for good berries. Growers who select the right varieties and grow fancy fruit can 

 practically always sell at a good profit. 



SATISFACTORY IN EVERY WAY 



Isle of Wight Co., Va., April 22, 1924. 

 Plants arrived here Sunday A.M. They were satisfactory in every way. I never saw better 

 rooted plants. If they do not turn out all right I will lay the cause to myself. Thanking you for your 

 promptness in shipping, 



W. T. Chandler 



