THE W. F. ALLEN CO., SALISBURY, MD. 



Miss Elsie Artz and her fine bed of Strawberries 

 from Allen's Plants 



MISS ELSIE ARTZ MAKES 

 IT PAY. 



Schuylkill Co., Pa., 1924. 



What is said to be a record yield 

 for strawberries in Pennsylvania 

 was reported for Schuylkill County 

 today. Elsie Artz, a 13-year-old 

 girl, grew 812 quarts of berries en 

 one-twentieth of an acre. This is the 

 equivalent of more than 16,000 

 quarts to the acre. As a member of 

 the boys' and girls' strawberry club 

 in Schuylkill County, Elsie planted 

 375 plants of the Premier variety 

 in 1923. The ground was prepared 

 in the best manner possible and the 

 bed weeded frequently and mulched 

 with straw in the fall. This summer, 

 the 812 quarts were picked and sold 

 for $107.00. Accurate accounts 

 were kept on the cost of growing 

 the berries and Elsie's book shows 

 a cost of §30.00. This leaves her the 

 handsome profit of $77.00. 



The Demand for Fine Strawberries 



It is tremendous and growing larger all the time due to increase in population 

 and by better methods of distribution both for fresh fruit and for preserved 

 products. 



One reason for the tremendous demand for strawberries is that it is the earliest 

 fruit grown. It comes at a time when folks are tiring of living out of tin cans and 

 storage houses, and long for something fresh from the garden or field. This is one of 

 the big reasons, we believe, why strawberries pay well even in a year of general low 

 prices. 



The usual markets, hotels and restaurants, grocery and family trades, home 

 canning and preserving always consume a tremendous quantity of strawberries, 

 especially if the quality is good. Many people are learning that good fruit is a 

 promoter of good health, and are demanding it one, two, often three times a day. 

 Strawberries come when no other fresh fruit can be had. 



Commercial canning and preserving is consuming an increasingly large quan- 

 tity of fruit. And with sugar at a moderate price there seems to be no reason why 

 this demand should not continue growing. We sell many thousands of quarts for 

 this purpose each year. The beauty of this business is that small, overripe and 

 sandy berries can be used for this trade, and thus keep the poorest fruit off the 

 market. Fancy fruit never gluts a market. 



Fruit Juices are increasing in demand at soda fountains, the strawberry 

 flavor being a favorite with many. This is another outlet for inferior fruit, allowing 

 only the best to go on regular markets. 



Ice Cream factories are using strawberries more and more in their business. 

 All of these needs must be supplied, and we believe at least a fair profit is sure for 

 those who supply them. 



