THE W. F. ALLEN CO., SALISBURY, MP. U 



the root-system they do here; and, even if they could, it would not avail in giving 

 fine plants, as plants are not removed from heavy clay soil without breaking off 

 many of the fibrous roots, the kind necessary to start plant growth. We repeat, 

 the root-system of our strawberry plants is never bettered, seldom equaled. 



4. Allen's Plants are Healthy. Our plants are healthy and vigorous as grown 

 in the field. Furthermore, our plants are well-cleaned; the dead and decaying 

 runners and old leaves around the stems are trimmed off so that it would be very 

 hard to transmit diseases even if they were present. Plants that are sold at 

 "bargain" prices of $2.50 or $3.00 per thousand are seldom well-cleaned. They 

 must neglect this as well as many other things. 



5. Hardiness. Our plants are producing fine crops of berries in every state in 

 the United States. We have numerous testimonials from Maine to California, from 

 Florida to Michigan and from Vancouver to Nova Scotia in Canada. We supply 

 many thousands of plants to Cuba and the Bermuda Islands. Wherever straw- 

 berries are grown successfully you will find many of the most successful growers 

 using Allen's plants. They are hardy everywhere. 



6. True-to-Name. Don't waste a year's time and work growing your straw- 

 berry patch only to find at fruiting time you have small, inferior berries instead of 

 the large luscious profit or pleasure-giving berries you expected. We believe our 

 reputation for sending out true-to-name plants is second to none in this country. 

 It will pay to get plants you know are true-to-name. We exercise the greatest care 

 in keeping plants straight when planting. All our plants are labeled in the field 

 when dug and the label is never taken from them until they are in the field or 

 gardens of our customers. All plants are tied in bunches of 25 each and a printed 

 wooden label is in each bunch. 



7. Grading and Packing. Our plants are dug fresh for shipment each day. 

 Practically all of them are shipped out within 24 hours after they are dug. The 

 plants are counted and bunched in our packing houses which have dirt floors. 

 This prevents the wind and sun from drying out the roots, and the dirt floor also 

 helps keep them fresh and moist. But the roots of all our plants are moistened 

 before packing, which aids the plants in keeping fresh and "plump" in transporta- 

 tion, rather than dry and withered. The counters are instructed to throw out any 

 broken, immature, poorly rooted plants, and close supervision is given to see that 

 this is done. Twenty-five good plants are in each bunch. The plants are packed in 

 light, strong crates. The tops of plants are packed outside to give air and prevent 

 possible heating. The roots inside are well packed in light sphagnum moss to help 

 keep the plants and roots fresh and moist. Neatly tied bundles and well straight- 

 ened roots make planting easier, cheaper, and better. 



8. Prompt Shipment. It adds something to the value of your plants to have 

 them at hand at the proper time. We have the climate, the help, and the personal 

 supervision and interest in our business that gets things done on time. We can 

 make prompt shipment of your order. 



9. Personal Supervision. The service we render strawberry growers is 

 three-fold. First, the care and attention we give to growing our Good, True-to- 

 Name Plants, and the fact that we supply them at a reasonable price; second, 

 after the order is received, the close supervision we give to every detail of preparing 

 plants for shipment. This includes digging and cleaning, grading (tin-owing out 

 inferior plants), counting (25 good plants to each bunch), bunching (plants and 

 roots straightened out, making a neat bundle, so that plants handle easily and make 

 planting quicker and better), packing, using the most scientific methods to insure 

 plants reaching customers in thrifty growing condition. The third phase of our 

 service is advice or information based on our 38 years of experience in growing and 

 selling strawberries and strawberry plants. We will gladly answer any questions 



