THE W. F. ALLEN CO., SALISBURY, MD. 



19 



The Best Ever 



7. Premier is a fancy early berry which makes it easier for commercial grow- 

 ers to get pickers at the first of the season and keep them for late varieties, than if 

 there were less desirable early berries, or none at all. 



8. Premier is the nearest frost proof of any variety we have ever seen. For 

 two successive years nearly all other varieties except Chesapeake were very 

 severely damaged while Premier came through with a full crop. We believe 

 Northern growers, who have hesitated to plant early berries on account of late 

 frosts can plant Premier and get by with a fine crop of fancy early fruit. 



9. The berries are of large size and hold their size well throughout their long 

 bearing season. As every strawberry grower knows, size is an important factor in 

 getting a good price. 



10. No variety has healthier foliage, and healthy foliage is essential in matur- 

 ing a nice crop of fruit. The last two berry seasons here have given us extremes in 

 weather. One was very dry and one very wet. In the dry year we had no rain 

 during the entire picking season. That year most all of the varieties kept good 

 foliage but were severely injured by the drought. And in a field that had nearly all 

 the standard varieties and many of the newer ones like Eaton, Marvel, Delicious, 

 Big Late, Big Wonder and others, Premier was not only the best early berry in the 

 field, but discarding its early crop, it was better than any mid-season berry in the 

 field, and discarding that it was almost as good as any late berry in the field except 

 Chesapeake. The other year, which was one of the wettest strawberry seasons we 

 have ever seen, a very large part of all the varieties rusted severely, and the size 

 and quality of the crop produced was almost in direct proportion to the way the 

 foliage resisted the rust. Under those conditions there were three berries that stood 

 out above the rest of the field. Premier and Chesapeake were vastly better than 

 any other berries, and Big Joe considerably better than any except Premier and 

 Chesapeake. 



Summing it all up we would say that if you are going to grow strawberries, 

 you can't afford to leave out Premier. If you can make some money with other 

 varieties you can make lots of money with Premier. Read on page 21 what some of 

 our customers think of Premier. Price-list page 35. 



BEST EVER IN MEXICO 



Chihuahua, Mexico, March 31, 1924. 

 The shipment of plants arrived the 15th, in very good condition, and they are now planted and 

 looking fine. I consider your plants the best I have ever bought. 



Carlos J. Licon 



