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PETER HENDERSON & CO., NEW YORK— WHOLESALE CATALOGUE. 



ifflQ 



r 







Peter Henderson & Co., New York 



..GROWERS 



IMPORTERS 



— AND — 



• • • • 



THE REASONS WHY 



• • • • 



SUPPLIERS 



I We do longer supply our seeds, bulbs, &c, to sell again 



WE HAVE, FOR SOME YEARS, APPRECIATED THE INCREAS- 

 ING DIFFICULTIES OF DOING BOTH A JOBBING BUSINESS 

 AND THE SUPPLYING OF CONSUMERS DIRECT 



THE DIFFICULTY IN A NUT SHELL IS THIS: 



Vegetable, FloWer and Farm j 

 .. .SEEDS ... 1 



Plants i and Bulbs, 1 Those Buying to Sell Again i Those Buying for their Own 



Want the Cheapest. f Planting Want the Best. 



also dealers in 



IMPLEMENTS, 



TOOLS, FERTILIZERS, 



INSECTICIDES, ETC 



■ lllllllllllllllllll IMIIMI^O<MIII1IIIIIIIIIIIIHMIMIIIIII | 



To Supply Both the Best and the Cheapest 

 ] And Suit Both Class of i 



Buyers. 



Is Manifestly Impossible. 



Henderson's Superior I 



SEEDS, BULBS, &c. 



are only supplied by us 



Direct to the planter 1 . | 



THAT IS— We do not Supply Dealers. 

 Storekeepers, &c , to Sell Again. 



....BUT WE STILL SUPPLY... 

 FLORISTS' 



AND 



MARKET GARDENERS 



^~For their own Planting..^ 



AS HERETOFORE AT OUR 



Lotoegt Wholesale pricey 



It is simply the old story of trying to ride two horses at once. We felt that the time had come when 



= it was necessary to do one of two things— either reduce our high standards of quality, produce our seeds, 



i etc., more cheaply and cater for the dealers' trade — or discontinue the distribution through dealers, storo 



| keepers, etc., and supply the planter direct with the best seeds, bulbs etc., in the world. 



i Having been extensively engaged in both market gardening and commercial floriculture for many 



| years— the importance of "superior seeds that yield superior products" is so instilled into us that we 

 would not even consider the suggestion of cheapening our seeds for the dealers' trade, so we determined to 



= " only supply the planter direct with the best seeds in the world " at the lowest price possible commensurate 



| with superior quality. 



| As this Wholesale Catalogue will go only to large professional growers of either vegetables or flowers 



i for market, it is unnecessary for us to go into any explanation of the difference between "best" and "cheap" 



i seeds. You no doubt all know from experience that "blood will tell" in seeds as well as in animals, and all 



S progressive gardeners and florists realizing that their profits for a whole year depend upon the seeds they 



5 plant, avoid "cheap" seeds as being poor economy. 



While we do not wish to appear egotistical, yet in justice to ourselves and our seeds, and for the 



S benefit of people who have never dealt with us, we claim to be the producers and distributors of the BEST 



I SEEDS, Bl'I.HS&c. IN THE WOR.L,D-it is our business and our profession. We know that 



= planters of seeds buy them entirely on confidence ; we realize that to lose a man's confidence is to lose his 



1 patronage. If you have never used our bulbs, TRY THEM THIS YEAR, and we will try and retain your 



| confidence as we have succeeded in doing with annually increasing thousands for over half a century, and 



= we promise you all that under our new system of OP* LY 8UPPLVINOTO THE PLANTER 



; DIRECT, we shall spare no expense or trouble to make our seeds even better than ever. 



