96 1/eatl o^ Know -How 



in ^i^Qtu J^aclcQt 



SCIENCE PLUS SOUND BUSINESS 

 PRINCIPLES SINCE 1856 



The roots of the Ferr>'-Morse Seed Co. reach 

 back 96 years. That Ferry-Morse ultimately 

 should become the world's largest grower- 

 distributor of home garden seeds seems in 

 retrospect an almost foregone conclusion. For 

 both the founders, D. M. Ferry and C. C. 

 Morse, not only were men of high integrity 

 but far ahead of their contemporaries in 

 realizing that a successful seed business in- 

 volved forward-looking science no less than 

 sound business principles. 



Plant improvement by hybridizing is now 

 an almost casually accepted fact. But long 

 before the turn of the present century, the 

 scientific development of better strains and 

 varieties of Ferry's Seeds was in progress. The 

 first Ferry introduction was announced in 1868 

 and Detroit Dark Red, today the world's 

 most widely grown beet, was a Ferry introduc- 

 tion of 1892. 



SEED BREEDING 



The now world-famous Ferry-Morse seed 

 breeding stations were the outgrowth of this 

 pioneering activity. Here, men long-expe- 

 rienced in seed breeding are constantly at work 

 creating flowers of better form, color, fra- 

 grance, and vitality; vegetables of improved 

 taste, yield, disease-resistance, and uniformity. 

 The list of innovations is now long and impos- 

 ing. As of this writing, there are over 300 

 Ferry-Morse introductions of record, ranging 

 from the lowly parsnip to fabulous sweet peas. 



OVER 40,000 ACRES 



The various crops of Ferry's Seeds are grown 

 from the Company's own pedigreed stocks on 

 farms totaling more than 40,000 acres. These 

 farms are scattered North, East, South and 

 W^st throughout the land in over 18 states 

 where soil and climate are best suited for the 

 production of individual seed crops. 



SEED TESTING LABORATORIES 

 AND TRIAL GROUNDS 



Seeds that germinate properly and yield an 

 abundance of vigorous, healthy plants are the 

 first step to gardening success. We maintain 

 seed testing laboratories in California and 

 Michigan where samples of every seed crop 

 are subjected to regular and periodic germi- 

 nation tests. More than 52,000 such tests are 

 made every year. To maintain the quality of 

 Ferry's Seeds, we operate 430 acres of trial 

 performance grounds in California, Idaho, 

 Michigan and Florida. Here, more than 9,000 

 performance trials are conducted annually. 



SOLD IN OVER 100,000 STORES 



You can walk into over 100,000 stores in vir- 

 tually every city, town and hamlet in America 

 and select the Ferry's Seeds you want when 

 you want them. These include department, 

 food, variety, hardware, and general stores, 

 super markets, nurseries, and some florist 

 shops, and drug stores. No matter where you 

 live, you are always close to a display of Ferr>^'s 

 Seeds— the best seeds that money can buy. 



