LOVETT'S NURSERY, Inc., LITTLE SILVER, N. J- 



LOVETT'S NURSERY, Inc., LITTLE SILVER, N. J. 



Introduction 



WE ARE listing in our Midsummer Catalog those Pot-grown Strawberry plants for which our nursery has 

 been famous, for well over half a century. Being pot-grown, these Strawberries may be planted at any 

 time during the late Summer and early Fall months with perfect assurance of obtaining complete success. 

 Crops and berries will average bigger than those produced by the usual "layer" Strawberries. As for varieties— 

 well, look over our list and you will be satisfied that no really worthwhile sort, old or new, has been omitted. 



How to Plant 



Upon arrival of the plants, unpack at once and place them 

 in a shady spot, then sprinkle them lightly with water; as 

 evening approaches, take them where the ground is prepared 

 and just before planting, dip each root ball in a pail of water. 



Successful Strawberry Gardens 



Strawberry plants are not difficult to grow; they adapt 

 themselves readily to a great variety of soils and climates. 

 Small, wild sorts are found near the Arctic Circle, and Straw- 

 berry growing in Alaska is on a large commercial scale. In 

 the temperate zone they do well in any good substantial 

 garden soil, clay or loam, that holds an abundance of humus 

 of other quickly available plant food. 



Pot-Grown Strawberries Best for the 

 Home Garden 



The illustration on page one shows why Lovett's Pot-grown 

 Strawberry plants thrive and produce such wonderful crops. 

 The heat and dry weather of late Summer ordinarily retard 

 the growth of struggling field grown layer plants. Lovett's 

 Pot-grown plants are practical for home culture, developed in 

 their own soil, under correct growing conditions — the extensive 

 and fibrous root growth has been long established so that the 

 plants suffer no setback when transplanted and are able to 

 withstand the most severe conditions and produce enormous 

 crops quickly. 



Now It's Easier than Ever to Grow 

 Strawberries 



Years of experimenting have convinced growers that Pot- 

 grown Strawberry plants can be depended upon to produce 

 larger crops of larger berries than field-grown layer plants. 



By exercising care in the selection of varieties, provision 

 may be made for fresh Strawberries from early Summer until 

 late Fall. For the home garden at least three varieties should 

 be planted — one of which should be an early sort, another a 

 midseason sort, and one a late fruiting variety. A dozen or 

 more plants of each variety should be planted to judge the 

 merits of each sort. 



For a continuous supply of fruit throughout the season, 

 we especially recommend our Home Garden Collection — 

 offered on page 10. 



Fall or Everbearing Varieties 



This class of Strawberries, if planted reasonably early in 

 the season, can be depended upon to produce fruit during the 

 Fall months of the same year. 



When to Plant 



For best results pot-grown plants should be planted from 

 July 20th to October 1st, preferably by September 1st. 

 2 



Preparation of Soil 



The bed should be dug and thoroughly cultivated to a depth 

 of 12 to 14 inches. Incorporate with the soil rotted leaves or 

 well rotted manure of any kind. Fresh manure should be 

 avoided because it usually holds grub worms. After cultivat- 

 ing, scatter bonemeal at the rate of 100 lbs. to each bed 15x50 

 feet, raking it well into the surface. 



In the home garden plants may be set in rows 2 feet apart 

 with the plants 1 foot apart in the row. As the Midsummer 

 sun is very hot, it is well to shade the plants in some manner 

 during the hottest part of the day for the first two or three 

 days after planting. The plants, however, should get a mini- 

 mum of six hours of sunshine each day, and this should be kept 

 in mind when locating the beds. 



Care Required for Best Results 



As all gardeners know, the most important rule for success 

 is to keep out weeds. Go over the bed once a week with a good, 

 sharp hoe which will not only cut the weeds, but will also 

 loosen the soil, preserve the moisture and stimulate growth. 

 When freezing weather comes on in the Fall, the plants 

 should be mulched with coarse manure. Care should be taken 

 that a light covering only be applied and should never consist 

 of wet or otherwise heavy material. 



Facts Our Customers Should 

 Know 



Shipments should be made by express, or in small lots by 

 parcel post — never by freight. 



Prices in this circular include packing and delivery to for- 

 warding agents; our control ceases there, and our respon- 

 sibility also. 



Orders of less amounts than $1.00 cannot be accepted. 



Payments should be made in advance though we will ship 

 C.O.D. if 25% of total of the order is forwarded with the order. 



Please send us your orders as early in the season as possible, 

 so that we may fill them in a way that will be most satisfactory 

 to you. 



