A Most 



Promising ^e\¥ 



Shipping Berry 



Primarily developed to meet the requirements found in Eastern North Carolina, the Fair- 

 more has been outstanding under conditions there, where Blakemore and Missionary are now 

 the most popular varieties. The experience of growers for the past several years indicates 

 the need of sweet, high flavored varieties, as well as fruit of the type of Blakemore, and for 

 varieties having greater disease resistance. 



ORIGIX AND ADAPTABILITY — The Fairmore (N. C. 669) originated as a cross between Blakemore 

 and Fairfax made in 1938 at the U. S. Plant Field Station near Glenn Dale, Maryland by Dr. George M. 

 Darrow. It was among the selections made in 1934 from seedlings taken to Willard the previous year. 

 In 1935, 1937, and 1938. it was outstanding for its firmness and shipping quality, and has been constantly 

 more vigorous than Missionary, Klondike, Blakemore, and Fairfax. The Fairmore was developed espe- 

 cially for commercial production in eastern North Carolina, but undoubtedly will be valuable over quite 

 a wide area, as the parents, Blakemore and Fairfax, both have quite wide adaptability. We have found 

 it was satisfactory here. 



GROWTH — The Fairmore is more vigorous than other va- M 



rieties, and far more vigorous than Fairfax in eastern North |» 



Carolina. The plants become very large, and the leaves are 

 relatively large. It produces long runners, making spacing 

 easy. The leaves are dark green, glossy, and somewhat cup- 

 ped. Compared with Blakemore, it has averaged about as free 

 from leaf scorch, but more free from leaf spot. 



SIZE — The berries of Fairmore average larger than Blake- 

 more. It has about the same shape, but is sometimes necked, 

 and is somewhat less variable in size than Blakemore. The 

 seed are raised and mostly yellow or greenish yellow. The 

 fruit is a glossy crimson, like' that of Fairfax, but it does not 

 turn so dark as does Fairfax in holding. The cap is large 

 and attractive. 



QUALITY AND FLAVOR— The flavor is sub-acid, and is 

 preferred by most people to all other varieties except Day- 

 break and Southland in eastern North Carolina, being usually 

 equal and often superior to Fairfax in that region, and having 

 much less acid than Klondike, Missionary, or Blakemore. 



FIRMNESS — The Fairmore is very firm and the skin is 

 tough, resulting in fruit more firm than Blakemore, and under 

 some conditions, even more firm than Fairfax, making it an 

 exceptionally promising variety for commercial growing. 



PRODUCTIVENESS— The ripening season begins with that 

 of Blakemore. The yield in eastern North Carolina is usually 

 equal to, or even greater than, that of Blakemore, and it ripens 

 more uniformly throughout the season. Yield of No. 1 berries 

 is usually greater than for Blakemore and considerably greater 

 than that of Missionary, as shown by yields at Willard, North 

 Carolina in the following table : FAIRMORE 



TRIPLE ROW 



(Spaced bed) 

 Total Crop Records Record of U. S. No. I's 



Total Yield Aver, berry Percent Yield Aver, berry 



Variety (Qts. per Size— (No. of (Qts. per Size— (No. 



acre) per qt.) No. I's acre) per qt.) 



Blakemore 5527 113 69.6 3846 100 



Fairmore 0507 85 78.4 5101 77 



Daybreak 4780 100 71.0 3394 89 



Missionary 4398 143 62.7 2758 119 i 



Cautions — Fairmore is so vigorous that care must be taken that the rows do not become too densely | 

 matted, or too much nitrogen applied, which would undoubtedly cause low yields of small fruit 



PROMPTNESS APPRECIATED 



April 4, 1938 

 Received my strawberry plants in good condi- 

 tion, and I wish to thank you for your promptness 

 in shipping. — Mrs. Martha Luebben, Franklin Co., 

 Ohio. 



PLANTS LOOK STURDY 



March 25, 1938 

 Plants arrived yesterday in fine condition, and 

 certainlv look sturdy. All were set out yesterday. 

 —Miss Mary Carr, King George Co., Virginia. 



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