A NEW DEPARTURE 



This is a new catafegue. The illustrations are new, the descriptions are new 

 and there are 207 flower varieties added to those of last year's "Seed Annual." 



Besides a new catalogue we have a new grouping of facilities to serve you. 

 D. M. Ferry & Co. of Detroit and C. C. Morse & Co. of San Francisco were 

 consolidated in 1930. The new company, Ferry-Morse Seed Co., is by far the 

 largest and best equipped seed-breeding and distributing organization in the world. 



The chief difference among the many reputable seedsmen in the United 

 States is in the degree to which these seedsmen are plant breeders. When we first 

 began to sell seeds seventy-five years ago we originated none of them. We still 

 buy seeds from other good breeders. We shall probably never grow all that we 

 sell. Nevertheless we think it probable we come nearer to developing and 

 producing all of the seeds we offer than any other company engaged in nation- 

 wide distribution. 



Raising a wide range of seeds requires far-flung operations on a gigantic 

 scale. No single locahty affords a sufficient scope of chmatic requirements. Some 

 plants need heat, some cold, some sunshine, some fog. It is natural then that we 

 should take advantage of the opportunity to grow in many Northern states and 

 especially in California. 



Our Pacific Coast operations are under the direction of Mr. Lester L. Morse, 

 celebrated as one of the great plant-breeders of the century. Among Sweet 

 Peas alone he has developed seventy-five different varieties. (See Page 80.) 

 Beet, Carrot, Lettuce, Onion and other vegetables have also been profoundly 

 bettered by Morse selection. The co-ordination of our plant-breeding in Michigan 

 and in California cannot but result in better seeds for America than have ever 

 before been possible. 



Seed breeding is an art. Neither the quality of a vegetable nor the beauty of 

 a flower is an accident. We are able to supply you good seeds because we have the 

 knowledge, the skill and the equipment necessary for their development. 



Ferry's Seeds are sold by 200,000 dealers. Buy at "The Store Around the 

 Corner," or if you prefer you can order direct by mail. 



FERRY-MORSE SEED CO. 

 San Francisco, California Detroit, Michigan 



January 1, 193 L 



