^^PofJ' and Un fUa4iti 



Mr. W. F. Allen, who will be 80 years of age on February 25, 1947. has been growing and selling strawberry 

 plants for 62 years. "Pop," as he is called by his three sons who are in this business with him, is very proud of 

 the plant fields we have this year. He is shown above with his son, Lee, "enjoying" a super fine lot of Fairpeake, 



which is typical of plants we have for sale 



this season. 



"lU Plead BUtixdian... 19^7 



SUPPLIES. The Strawberry Business is still booming. If you buy berries you pay a high 

 price. If you sell them you get a high price. The strawberry plant situation from the buyers 

 standpoint is improving. Although it is still far short of normal, the total acreage of straw- 

 berries available for plants is larger than last year and the yield per acre is generally 

 better. However, they have been produced at a per acre cost which is even higher than 

 last year's record breaker. Labor and material cost for digging and shipping plants will 

 also be the highest ever. 



PRICES. In spite of high labor and other costs, some variety prices will be lower, a 

 good many just the same, and in no case higher than last year. Furthermore larger quan- 

 tities of all the best varieties will be available. Growers who expect to use around 5000 or 

 more are invited to write for special quantity rates which will be available on many kinds. 



VARIETIES. Midland and Fairpeake, in the 1946 fruiting season, proved again their 

 right to be called the best new varieties in years. Together with Premier, Fairfax, Catskill, 

 and Redstar, they form a Big Six group of varieties which in our opinion have never been 

 equalled for all around merit. Blakemore and Missionary (for Florida) remain the leading 

 Southern shipping varieties. Others showing great promise in various sections are Temple, 

 Sparkle, Robinson, and Massey. Mastodon and Gem are still the best all around everbearers. 



QUALITY. When "Pop" (see picture) was asked by one of the "boys" if he thought the 

 plants needed any more fertihzing last fall, his answer was: "If those plants need anything 

 in the world that they don't already have, they certainly are not saying anything about it." 

 He added, "In my 62 years growing and selling plants we have at times had more acres 

 and a larger total supply of plants than this year, but never that I can recall have we had a 

 year when all our plant fields have been as outstanding as they are this year. I am really 

 proud of them." It is a pleasure to do business when you are supremely confident that 

 your product will give complete satisfaction to the buyer. That is the way we feel about 

 our plants this year. Won't you try them? 



