STRAWBERRIES PAY 



If we could sit down with you, as we 

 would like to do, and discuss the future of 

 strawberry growing, we would paint a 

 bright picture. "Naturally," you could say, 

 "because you are selling plants and you 

 want customers to buy them." We can't 

 deny that, after 62 years, but here are some 

 of the things we would say to you to sup- 

 port our feeling that the future is bright for 

 strawberry growers. 



First, we would prove our good faith by 

 telling you that we are now growing and 

 expect to continue growing all we can 

 handle for fruit in addition to our plant busi- 

 ness. We have for fruiting in 1947 over 50 

 acres. Come and see us in berry season, 

 May 20 — June 15th normally. 



If you haven't been growing any berries, 

 not even a garden plot, and have been buy- 

 ing all you used, you know that for the last 

 few years you have paid very high, almost 

 fantastic prices for them. Chances are you 

 will pay high prices for a few more years, 

 especially if you buy really good berries. 

 If you have any garden at all by all means, 

 put in some strawberries. With very little 

 trouble and expense, and with lots of fun if 

 you are garden minded, you can save some 

 money and still have more and better ber- 

 ries than you even buy, add a spot to your 

 garden sure to be most popular with your 

 family and friends, and maybe have some 

 berries to sell at prices almost as high as 

 you have been paying. 



As a commercial grower, large acreage or 

 small, you naturally and logically expect 

 fairly high prices for at least another year 



or two. The country's acreage is still far 

 under normal. There is tremendous buying 

 power in the hands of consumers. The pent- 

 up demand of years has still not been satis- 

 fied. The public's appetite for berries is 

 whetted by advertisers of cereals and other 

 food products using strawberries as window 

 dressing for their own product, a nice trib- 

 ute to the popularity of our friend the straw- 

 berry. Quick freezing and other methods 

 of processing stimulate increased consump- 

 tion and a year-round demand. Ice cream 

 manufacturers use thousands of crates of 

 berries each season. As long as berry pro- 

 duction is under normal it seems as though 

 berry prices must stay high. 



But you, Mr. Berry Grower, are interested 

 in the long view, 4, 5, or 10 years from now. 

 Of course, we don't know. Nobody does 

 for sure. But we^'iib lenow this. Over a 

 long period of years, in good times and in 

 bad, growers of Good strawberries have 

 consistently made larger profits than any 

 other group of growers we can name. For 

 example, in 1935, a depression year, we 

 received a higher price and made greater 

 profits from our berries than in any other 

 year in our history previous to World War 

 II. Why? Because we had good berries. 

 For whatever it is worth our honest opinion 

 is that the strawberry grower who sets no 

 more than he can handle properly, who 

 uses good farm or garden soil, good plants 

 of today's modern varieties, and common 

 sense methods of production and marketing, 

 will profit richly for years to come. 



The tone background on this page shows a short stem and a leaf cluster of three strawberry 

 leaves* These are reproduced Actual Size from some of our Midland plants for this year, 

 tremendous individual leaves measuring 4 inches across. Grow plants like these in your 

 berry garden or field and^ou will have no need to worry about production, prices or profits. 



