PREMIER 



30 ife42A4> wlUt044t a c^icfL j^ulu^! 



Premier is by a wide margin the most popular strawberry 

 in the middle and northern states. Premier's territory reaches 

 south into the higher altitudes of North Carolina and Tennessee, 

 west across the Mississippi valley, and north into Canada. The 

 more severe the climate, the more secure is Premier leadership. 



This Premier leadership was gained quickly after it was 

 first introduced in 1915. It has been retained tenaciously in 

 spite of all the wonderful new varieties like Fairfax, Catskill, 

 Redstar, Midland, etc., introduced since then. Our demand for 

 and sales of Premier plants is more than 2 io I over its closest 

 competitor, Catskill. 



Big cio^s as well as sure cio^s. That's Premier again. 

 Catskill and Midland will produce as many quarts per acre, but 

 Premier belongs in any group of heavy bearers that can be 

 named. 



Premier blossoms are perfect — but as a variety it has weak points. It sometimes lacks 

 vigor — but not our present stock. It sets so many berries — in dry fruiting seasons it just 

 can't put enough size into the last ones unless under irrigation. It hnqs the ground so 

 closely — in hot wet fruiting seasons Premier tends to rot too much if the beds are matted 

 too thickly or have been left unmulched. 



Premier berries are good in quality — but not as good as Fairfax or Fairpeake. 



Premier berries are medium to large in size — but not as large as Midland and Catskill. 



Premier ferries are moderately firm — but not as firm as Midland or Fairfax. 



Premier berries are attractive — but not as attractive as Dorsett or Catskill. 



Premier berries are wellshaped — the first ones being ridged slightly {see picture). 



Premier berries are better in quality, larger, firmer, and more attractive when grown in 

 New England, New York, Pennsylvania and other northern states than where grown in the 

 middle or southern states. 



Premier plant growth is normally only moderately vigorous but extremely healthy. In 

 our Premier blocks it is hard to find one single case of leaf spot or any other foliage trouble. 

 That is to be expected with average Premier, but the vigor our Premier stock is siiowing is 

 exceptional. 



