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King of 

 Quality 



A MuAi VoAUttf ^o^ AIL >Se^^ Qg^uL^uH! 



The closer the grower is to the consumer, the more important it is to produce plenty of 

 Fairfax berries. Fairfax generates more enthusiasm among berry fanciers and consumers 

 than any variety grown. Its quality is irresistible when once grown and tasted. Despite its 

 tendency to get dark on holding, we sell Fairfax to more people than any other variety. 

 Premier leads in total number of acres. Fairfax, in almost the same territory, leads in total 

 number of people who buy and set Fairfax plants. 



Royal Quality is the thing that sets Fairfax apart for the home garden or any close-to- 

 consumer market. However, it is good enough in other ways to be an outstanding com.mer- 

 cial variety. 



Here are some Fairfax Facts. 

 Plant growth — very vigorous and healthy. Plants larger, stronger than Premier. Leaves of 

 our Fairfax plants this year are so dark, bluish green they are almost black — brimful of 

 life and vitality. Where beauty of foliage is the aim, as in border plantings, Fairfax is the 

 favorite. 



Plants are productive not as productive as Premier, Catskill or Midland but yields of 5000- 

 8000 quarts per acre are not unusual. 



Berries ripen early in Maryland, becoiPing Midseason in New York and New England. 

 Berries average large in size, the first ones fan shaped, later berries regular. 

 Berries are beauties — resembling Chesapeake when first picked becoming dark, almost pur- 

 ple when held several days. 



Far from bemg a handicap, this dark color in many places has become sort of a trademark 

 of delicious quality. Whenever Fairfax is left too long before picking, the older dark ber- 

 ries and the newly ripened lighter ones present a somewhat mottled appearance which is 

 not attractive. 



Fairfax blossoms are hardy, surpassed among the leaders only by Premier and possibly 

 Catskill. In January 20, 1945, Rural New Yorker, a Massachusetts grower writes, "At pres- 

 ent for southern New England the most outstanding varieties are Fairfax, Premier, Pathfinder 

 and Redstar. Having sampled most of the leading strawberries during the past 48 years, I 

 will go on record in saying Fairfax tops them all in flavor and ruggedness. It will take 

 more weather punishment than any berry I have ever seen. Its dark color after picking is 

 not a weakness to one who has eaten one of those dark beauties." 



Fairfax is widely adapted in the section where Premier thrives (see page 8). It does well 

 perhaps a little farther south than Premier and is not quite so rugged in the "roughest" of 

 the northern regions. ^^ 



