THE W. F. ALLEN CO., SALISBURY, MP. 23 



or nearby markets where the shipping distance is not too great, Big Joe is one of 

 the best money-makers we have. Locally, it comes in with fine, large, handsome 

 berries just as many of the early varieties are beginning to run down and brings a 

 premium of a dollar or two per crate on anything then being offered. The plant is 

 a vigorous grower, very healthy and very productive. The berries are large in size 

 and have a large, bright green cap which increases their attractiveness. They also 

 are very fine in quality. Market gardeners who retail their berries, those who sell 

 at the farm or on roadside markets, or, in fact, anyone who can get a premium for 

 large, handsome, high-quality fruit, should include Big Joe in their plantings. 

 The blossoms are perfect, which makes it valuable to plant with such varieties as 

 Haverland, Paul Jones, Big Late and Sample. A selection of Premier, Big Joe and 

 Chesapeake for early, medium and late would be a definite step in the right direc- 

 tion for getting pleasure and profit out of your strawberry patch. Price-list, page 

 35. 



EATON. A good mid-season variety which, for some reason, has not become 

 popular with many growers. We do not like it as well as Big Joe, but in sections 

 where late frosts are very bad and Big Joe has been caught, some growers have 

 wanted another mid-season berry. In such cases, Eaton and Big Late are the log- 

 ical berries to try out. As compared with Big Joe, Eaton is not quite as strong a 

 grower, not quite as large or handsome, but somewhat more productive and some- 

 what firmer. The berries are irregular in shape and dark red in color. Premier 

 covers a very long season and we find a good many growers are planting only 

 two varieties, usually Premier and Chesapeake, depending on Premier for mid- 

 season as well as early. However, Eaton is well worth a trial. Price-list, page 35. 



GLEN MART. Old standard variety, well and favorably known to many 

 commercial strawberry growers in the North. A vigorous grower, producing large 

 crops of good-sized, irregular shaped berries. Glen Mary has many times pro- 

 duced as much as 10,000 quarts per acre under good conditions. It does not do 

 well in the South on account of leaf spot or rust. - Price-list, page 35. 



HAVERLAND. Is one of the best of all the old standard varieties. There 

 are very few that equal it in productiveness. The blossoms are imperfect and 

 exceedingly hardy, making it very desirable where late frosts are likely. We have 

 found Big Joe and Eaton the best varieties to plant with Haverland as pollenizers. 

 The berries are large size, long conical in shape, rather light in color and firm 

 enough to stand shipment moderate distances. The plants should be well mulched 

 if possible, as the fruit stems are not able to hold the great crops of berries off the 

 ground. This variety has proven very profitable with many customers. One 

 customer tells us that he regularly makes over a thousand dollars per acre grow- 

 ing Haverland, because of its great productiveness and because the berries sell 

 at a premium over other varieties on his market. Haverland is mostly grown by 

 experienced strawberry growers. We have a fine stock of plants for them or any 

 others who want to try it. Price-list, page 35. 



PAUL JONES. Vigorous plant grower and very productive. Berries 

 medium in size, long, conical in shape and dark red in color. The berries are 

 fairly firm in texture and of medium quality. Paul Jones will produce tremendous 

 crops of fruit, probably more than any variety we have except Premier. In spite 

 of this, however, we believe the greatest satisfaction and profit is to be had with 

 the larger, firmer berries such as Premier for early, Big Joe for mid-season and 

 Chesapeake, Big Late or Wm. Belt for late. We have a nice stock of Paul Jones 

 plants and they sure do bear. Price-list, page 35. 



THE "AD" WAS TRUE AND SO ARE THE PLANTS 



Carroll Co., 111., April 13, 1927. 

 Berry plants are here. They look fine. I got the "ad" representing your berry plants from 

 one of the five or six magazines which I read. It is an honest paper. I took it for granted that 

 your "ad" was true and honest. I surely was not misled. Your berry plants are as good as any 

 I have ever bought, and their condition was wonderful. ALLEN P. SWORD. 



