1910 



iiNGEE Guide To Rose Culture 



selves a leading power in America's floral trade." 



Note. — In addition to the officers of The Dingee 



& Conard Co., special mention should be made of 



Alfred P. Reid, Esq., the president, who also serv-es 



as the legal counselor of the business. Mr. Reid 

 is also president of the First National Bank of West 

 Chester and is widely known throughout Penn- 

 sylvania as a most prominent citizen. 



An Open Letter from Charles Dingee 



FOR twenty-four years the -writer has been asso- 

 ciated with the' founder of our Company, Mr. 

 Charles Dingee, and through this contact has ab- 

 sorbed, in a large measure, many of the traditions 

 which have to do -^ith the past history- of our Com- 

 pany. At the age- of eighty-five, Mr. Dingee, while 

 not actively engaged in the management of this 

 business, yet is \-itally interested in its welfare and 

 in the high moral business principles through which 

 its success has been achieved. Referring to the 

 early life of The Dingee & Conard Company, we 

 can'do no better than quote from an open letter 

 -n-ritten by Mr. Dingee some years ago, addressed 

 to his "Kind Friends," who constituted at that 

 time 300,000 Dingee patrons, as follows: 



"Nearly fifty years ago, three young men bought out 

 a small nursen.- here and went to work, determined, if 

 pcssible, to succeed. I was then thirty-three. Our post- 

 oflBce was served only once a week — Saturday. Our 

 nearest railroad station was fifteen miles away. Now our 

 post-office is served four times daily and our railroad 

 station is within a quarter of a mile of the office. The 

 years gone by have wrought some changes. We wanted 

 Roses for our customers, but they were hard to get, 

 mostly EngUsh-gro-mi and budded. No dream then of 

 growing them on own roots by the present methods and 

 sending them safeh' in growing condition by mail from 



the Atlantic to the Pacific, from the St. Lawrence to the 

 Gulf! 



"Out of this want, and determined to supply it. The 

 Dingee & Conard Co. was bom. My original partners 

 have been long years in their graves. The Dingee & 

 Conard Co., now a corporation, is still very much alive 

 and still at the same old stand. The book in which this 

 letter comes to you Ls sent with the hope of cementing 

 old friendships and making new ones. I think it the best 

 book of its kind the Company has ever Issued. I hope 

 you wUl Uke it. I do, but I must be honest, — I did not 

 make it. It Ls altogether the work of young men who have 

 grown up with me and who, in common with myself, 

 will spare no effort to make the patrons of The Dingee 

 & Conard Co., old and new, better satisfied this year 

 than ever before. 



"With very grateftd remembrances for past favors, 

 and wishing you one and all a prosperous and happy 

 New Year, I am, RespectfuUv voiir old friend, 



"CHARLES DINGEE." 



During the years that have elapsed since this 

 kindly letter was written, our Company has made 

 still greater strides, and if honest endeavor counts 

 for anj'thing, has kept all its old friends and gained 

 many new ones. Today, Mr. Dingee bids us renew 

 his sentiments of esteem, and reconvey the most 

 kindly personal regards to all the patrons of the 

 business. 



A NEW WAY 



For this season's sale we have especially prepared a type of plant not hitherto 

 offered — larger and higher grade than ordinarily, a plant grown in pots 3 and 3| 

 inches in diameter— a plant that is strongly rooted, in perfect health — in short, the best Rose that can be 

 grown — a typical Dingee Rose — well bred and high-class. This is the "larger size" one-year-old plant offered. 

 It is really astonishing the number of flowers these plants produce. The price at which we offer them is really 

 too low for such quality, but we want our customers to try them, hence take this means to make them popular. 

 You'll be pleased with the splendid results they give. 



One of our Packing Departments getting Dingee Roses ready to go to the furthermost parts of the world 



