Here is the purpose of this Httle 

 note . . . for two years we have 

 mailed our catalog to thousands 

 of people who have not indi- 

 cated an interest to the extent 

 of sending us an order. . . . 

 Obviously, we cannot continue 

 to do so, other than at a loss. 

 We are thus suggesting that if 

 you wish to continue receiving 

 the catalog, will you not at least 

 send us a trial order this year? 

 It would please us greatly, and 

 we know that you would be more 

 than pleased with the plants. 



we endeavor to add new features, and to bring 

 you a beautifully illustrated resume of the newest 

 and best in modern irises. A multitude of our 

 customers have written us that these catalogs 

 have been saved and treasured as permanent 

 pieces in their garden libraries. We take pride in 

 this compliment. 



A catalog of this type represents a heavy expenditure 

 on our part. One could be printed with a like number 

 of pages and identical reading matter, but on plain 

 paper rather than glossy enamel, and with ordinary 

 black and white photographs and lacking any color 

 plates, for a small fraction of the cost of this book. We 

 could save a lot of money that way. Why don't we do it? 

 . . . Because our business has grown constantly under 

 the present policy, and our thousands of custom.ers have 

 lent encouragement toward its continuation. 



27 



SWEENEY, STRAUS a DIMM. HORTICULTURAL PRINTERS. PORTLAND, ORE. 



