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Every Post Office a Henderson Seed Store 
‘THE QUICK SERVICE SEED HOUSE. NO ORDER TOO LARGE. -NO ORDER TOO SMALL. 
BUSINESS is SERVICE, and it is because of our ability to do something for our friends and customers better than they 
can do it for themselves that we have been able to carry on our business successfully for a period of séventy-four years. Suc 
‘cess in business rests always upon a foundation of patient preparation and persistence in up to date methods of service. 
_. The founder of our business, the late PETER HENDERSON laid its foundation along these lines and his sons and 
grandsons who have succeeded him in the business, have seen to it that SERVICE should always be regarded as the keystone 
of our business methods. Our constant endeavors to make business better has resulted, we are glad to say, in making more 
business for us, and for this we extend our thanks to our many friends residing in every State in the Union, and also in many 
foreign countries. This business was founded by Peter Henderson in 1847 and is now carried on by his son, Charles 
- Henderson, and by his grandsons, Peter and Howard M. Henderson. 
See QUALITY IS THE QUESTION 
=~Tn purchasing seeds the paramount question should be one of quality; what they will-produce is the all-important considera- 
tion. We may be pardoned for saying that the name of Peter Henderson & Company is synonymous with the highest quality in 
seeds. During the seventy-four years we have been in business, we have been constantly improving varieties and methods. 
_ Our contributions to horticulture, both in vegetables and flowers, are recognized standards the world over, and our long experience 
_ as practical gardeners and florists brings home to us the vital importance of quality in seeds." The first cost of the seeds is only 
trifling in comparison with the expense of preparation, cultivating and marketing the crop, not to speak of the disappointment 
and loss if the stock is not of the highest quality, hence we spare no pains to keep our seeds up to their high standard. 
THE HEART OF THE MATTER 
We print the illustration on the opposite page to emphasize the fact that quick delivery is ‘‘the heart of the matter’’ when 
considering the advantages of shopping by mail. Uncle Sam has provided these facilities in the U. S. PARCEL POST. 
. Since the establishment of the Parcel Post it has become more and more easy to purchase by mail and each year we find 
increasing numbers of our patrons availing themselves of this means of transportation. Outside of the first and second parcel 
post zones it is cheaper to ship by express if packages weigh 20 lbs. or more, but within the first and second parcel post zones it 
-is cheaper by parcel post. : 
So i DELAY IN ORDERING IS DANGEROUS 
Business conditions are still disturbed and disorganized, and transportation facilities are still taxed to their full capacity; 
hence delays may. be expected especially in shipping goods in large quantities by express or freight. We, therefore, urge our 
customers to send in their orders for seeds, etc. as soon after the receipt of this catalogue as possible. 
-.- Do NOT WAIT UNTIL THE SPRING RUSH IS ON, BUT SEND IN ORDERS IN JANUARY OR FEBRUARY, because the seed will keep 
with you as well as with us, and you will thereby, in all probability, be spared disastrous delays when you are ready to plant. 
PETER HENDERSON & CO., 35 and 37 Cortlandt St, NEW YORK 
HE KNOWS 
_ The professional gardener always orders 
his seeds in January or February— 
_ Cabbage, Caulifiower, Lettuce, Tomato, 
Egg Plant and peppers canbestarted earlyin 
a window box and you will have fine strong 
plants to set out as soon as the grounc is 
in condition. : 
"BE PREPARED—Orde 
r Seeds in J anuary and February—DON’T 
In January and February look over your 
garden tools and see what is needed, and 
also order your seeds. Don’t wait until the 
ground is ready before ordering. You will 
then save delay at planting time, and by 
eatly tlanting secure early crops. 
2 aS 
WAIT 
“UNTIL YOU ARE 
READY TO PLANT 
