THE GREATEST PROFIT- MAKER. IN STRAWBERRY HIStORy 



Premier is still unchallenged as the real money maker among early vari- 

 eties of strawberries. It has given more general satisfaction than any other 

 variety every introduced. For the home garden, for local market, or for ship- 

 ping moderate distances it outclasses them all. For long distance shipping, 

 Premier does not seem to be quite as popular as some of the smaller, firmer 

 varieties, but for heavier production of large, high-quality, fine appearing ber- 

 ries, Premier has no equal. Premier is the one variety that excels in so many 

 respects that we feel we can talk enthusiastically without danger of exagger- 

 ation in telling about it. 



SolL Premier responds wonderfully to 

 good soil and good care, but will do better 

 than other varieties on poor soil and with in- 

 different care. Where other varieties fail 

 Premier will probably succeed. Where other 

 varieties are good, Premier is better. 



Productiveness. The plants are immen- 

 sely productive, ripening early and bearing 

 through a long season. No variety yields 

 more quarts per acre. This is especially im- 

 portant where land is limited and the maxi- 

 mum quantity of fancy berries is desired. 



Growth. Premier makes an abundant 

 growth for a good fruiting bed, making a 

 plentiful number of nice strong plants rather 

 than great numbers of small, weak ones 

 which require extra labor in thinning and 

 hoeing, although on very rich soil it is some- 

 times necessary to keep the plants thinned 

 somewhat. 



Appearance. The berries are beautiful 

 in appearance, having uniform shape and a 

 glossy, rich, red color, jextending clear 

 through the berry. 



Attractiveness. The berries have a 

 bright green cap which stays green to the 

 end of the season even in dry weather. This 

 is not oversize, but just right to add the pro- 

 per touch of beauty to the fruit. This at- 

 tractiveness makes for a larger selling price. 



Quality. The berries are delicious in 

 quality, equalled only by the very best ones 

 like Chesapeake, William Belt, Big Late, 

 and Red Gold. 



Firmness. Premier berries are firm 

 enough to stand shipment considerable dis- 

 tances and arrive in good condition. Most 

 of the local Premier however are shipped on 

 trucks running from one to three hundred 

 miles. It is probably true that where ber- 

 ries must be shipped in iced cars for two, 

 three, four days, or even longer, some of the 

 smaller, more solid berries would carry bet- 

 ter. In wet seasons it is best to keep Premier 

 picked up closely but if growers get behind 

 with their picking of Premier occasionally in 

 wet seasons most of them seem to remember 

 that they can lose quite a few from over- 



ripeness or even rotting and still pick from 

 two or three times as many good berries from 

 them as they can from Klondyke and some 

 of the other "shipping" berries. 



Frost-Proof. Premier and Chesapeake 

 seem to be the nearest frost-proof of any 

 varieties grown; Premier, because of its very 

 hardiness and persistent blooming, and 

 Chesapeake because of the fact that it 

 blooms very late, usually after the frost 

 period is over. You are practically sure of 

 a good crop of fruit regardless of late frosts. 

 In many sections where formerly early ber- 

 ries were not profitable because of late frosts 

 they are now growing Premier and finding it 

 even more profitable than their later varie- 

 ties. In this section there has not been a 

 crop of Premier lost, or even materially cut 

 down by frost since it was introduced into 

 this section more than ten years ago. This 

 has not been true of any other variety grown 

 locally except of Chesapeake. 



Size. Premier berries average large in 

 size and hold their size well throughout the 

 long bearing season, being much better in 

 this respect than any variety we grow which 

 approaches Premier in productiveness. Ches- 

 apeake yields a medium crop and sizes up 

 practically all of them. Premier yields a 

 tremendously heavy crop and sizes up a very 

 large percentage, but will run down some- 

 what toward the end of a very dry season. 



Healthy Foliage. For any variety to 

 produce a big crop of berries healthy foliage 

 is essential. Premier and Chesapeake, equal- 

 led only by Blakemore, have the healthiest 

 foliage of any two varieties we are growing, 

 and this, we believe, is largely responsible 

 for their outstanding success as profit 

 makers. 



Profit. If you are going to raise straw- 

 berries at all you cannot afford to leave out 

 Premier. If you can make any profit at all 

 from most other varieties you can make a 

 good profit with Premier. 



Plants are not so plentiful as last year 

 so write early and place your order. We'll 

 save them for you. Price-list, page 15. 



