To Our Customers and Friends 



The season for sending out our New Garden Annual for 1911 has again arrived. 



Wo like to have our Catalogue in the hands of every person that expects to buy seeds. We will 

 appreciate the courtesy if "our customers will send the addresses of their neighbors that may want 

 good tested seeds, and will return the favor by sending some extra packets of seed. 



To our old customers w eare deeply grateful for their continued orders and words of apprecia- 

 tion, and wc pledge our best efforts to maintain the highest quality in everything we sell. 



We can assure our customers that we will use our best efforts to furnish them with the choicest 

 Seeds that can be grown. We know that planters of Seeds buy them entirely on confidence and we 

 try to hold the confidence of our patrons, by furnishing them reliable pedigree Seeds. If you have 

 never used our Seeds, try them this year. Good Seeds like drugs require knowledge and care to 

 handle them. 



Look over our Catalogue carefully, it is plain and straightforward, we offer nothing but what is 

 good and leave out the impossible things with high sounding names, nor do like many dealers to 

 prefix their name to most varieties with an increase in price for such. 



Will be pleased to hear from you at any time with an order, or on subjects pertaining to our 

 business. 



SEED CROPS. The crop of seed gathered is good in quality and quantity with only a few 

 exceptions. The crop cf Peas and Timothy Seed is especially short and price must naturally rule 

 high on these few items this season. 



TESTED SEEDS. — Our Seeds are all tested as to vitality, and none are sent out from our 

 establishment until we are satisfied that they are absolutely of the best quality and of the highest 

 germinating power, and are certain to grow under favorable conditions and planted at the right time. 

 With bad weather and careless planting the very best Seeds may fail to grow and no seedsman is to 

 blame for this. If any fail to grow, when properly tested, we stand ready to replace the same or give 

 value in other Seeds. 



WARRANTY. — Failure of Seeds to produce a good crop is dependent upon so many causes, 

 as every experienced cultivator well knows, that the utmost care with the seeds and planting cannot 

 control it, and the maturing of a crop also sometimes fails from causes that no human power can 

 control. We know that the seeds we offer are unsurpassed in quality, yet with our practical ex- 

 perience of many years as growers we find that crops sometimes fail no matter how good the seed. 

 Hence to guarantee seed to invariably produce a perfect crop would be sheer folly. Under all these 

 circumstances, while we exercise the greatest care to have all seed pure and reliable, we give no 

 warranty, express or implied, as to description, quality, productiveness, or any other matter of any 



seeds or bulbs we send out. and we will not be in any way responsible for the crop. If the purchaser 

 docs not accept the goods on these terms, they are at once to be returned. 



MARKET GARDENERS AND DEALERS who buy seeds in bulk and in large quantities 

 are requested to send for our Wholesale Price List. 



OUR RESPONSIBILITY. — As this Catalogue will go into the hands of many who have never 

 dealt with us, we kindly ask for a trial order from you, which shall have our best attention. As to 

 our standing, we refer you to the Pella National Bank, to the Postmaster, or to the Express Agent. 



In conclusion we tender you our thanks for past favors, and trust to hear from many of our 

 customers. Wishing you a prosperous and Happy New Year, we remain. 



Yours respectfully, 



COLE'S SEED STORE 



PELLA, IOWA, January 1, 1911 



E. M. COLE, Proprietor 



