FAIRMORE 



Fairmore leads in four important ways 



First high quality shipping berry tlie South has ever had. 



First in ability to stand sliipment — the firm flesh and tough skin of the berries innkinj? it even 

 I better than its parents — Fairfax and Blakemore — as a shipper. 



Fairmore and Fairfax sold for more money in 1940 than any other berries shipped from North 

 I Carolina (the only place where Fairmore has been grown in quantity). U. S. Government market 

 I reports show these two topping the market throughout the season. 



Fairmore has the highest Vitamin C content of seven leading varieties tested by the Department 

 ( of C'hemistry at Raleigh, N. C. in 1939. It is 79% higher than Missionary which was the lowest 

 ► of the seven. 



The plant growth of Fairmore (N. C. 669) is very vigorous and healthy, making fewer 

 plants, but larger ones than either Blakemore or Missionary. 



Total yields of berries have been equal to or greater than Blakemore, but tests have shown 

 a greater yield of Number One Berries from Fairmore than from either Blakemore or Mission- 

 ary. The berries ripen early, about with Blakemore. 



Fairmore's best recommendation is that growers who know it best in North Carolina and 

 other Southern states, are increasing their Fairmore planting. It has enough good qualities so 

 that it should be tried in the middle states, though it may not be as productive there as it is 

 from Virginia south. Blakemore, Missionary and Klondyke are not of high dessert quality but 

 are still by long odds the "Big Three" of early Southern shipping berries. If Fairmore comes 

 through in other Southern States as it has in North Carolina, the Big Three may have to move 

 over and make it a "Big Four" with Fairmore at the top w^ith them. 



An early Southern berry of high quality! Won't Northern consumers relish that? Consumers 

 in the South like really good berries too. Southern planters, set some Fairmore and helj) supply 

 this demand ! Price list of plants, page 3."). 



I Daybreak 



What's in a name? Cer- 

 tainly Daybreak (N. C. 

 419) is well named be- 

 cause it is the first variety 

 to ripen in the Spring in eastern North Carolina 

 where it has been grown mostly. There it starts 

 several days ahead of Blakemore and a full week 

 ahead of Missionary. In that section two spring- 

 crops are produced. In most years Daybreak 

 makes a very heavy first crop (when prices are 

 highest) and very little second crop. However, 

 in 1937 when frost killed much of the first crop, 

 a heavy second crop was produced. 



Daybreak has been about as productive as 

 Missionary and Blakemore in most years. Ber- 

 ries are larger than Blakemore but not as large 

 as Fairmore. The color is a glossy crimson 

 similar to Fairfax but not as dark. Flesh is 

 bright red and of high quality, but not as solid 

 as either of its parents, Missionary and Fairfax. 



Daybreak is recommended chiefly as a high 

 quality, home garden and local market berry 

 for North Carolina and other parts of the South. 

 It's just as easy to grow as Blakemore, Mis- 

 sionary or Klondyke and It is far easier to eat. 

 Price list, page 3r>. 



Senator Dunlap B^rn.?.'^ 



An old variety still widely grown in the North 

 Central states. It makes vigorous plant growth 

 and is very hardy in Northern regions. The 

 berries are medium in size, good in quality and 

 have a bright, rich red clear through. It is a 

 favorite for canning. Price list, page 35. 



Southland 



A high quality early berry 

 especially adapted to the 

 South. The plants make a 

 vigorous, healthy growth, 

 which stands up under high temperatures. The 

 berries are large and attractive. Southland 

 originated in North Carolina where it is well 

 liked as a home garden and local market berry, 

 but growers in other Southern states appreciate 

 Southland too. From Independence County, 

 Arkansas, Mr. C. W. Martin writes, "Southland 

 outyielded and outsold all other varieties". And 

 from Texas (Harris Co.), comes this word. "Put 

 Southland on your list of winners. It repeats 

 everywhere sold and is an enormous fruiter. Got 

 premium prices for them". Signed by E. H. 

 Cabeen. We have a nice but rather short stock 

 of Southland this year so order early. Price 

 list, page 35. 



A new variety from Connecti- 

 cut and named for a town in 

 that state. Originated and 

 tested by Dr. D. F. .Jones of 

 the New Haven Experiment Station. Shelton is 

 a medium early berry which makes a vigorous, 

 healthy plant growth. The plants are quite pro- 

 ductive. The berries are medium to large, with 

 an attractive light red color and a bright green 

 cap. They look nice. As grown here in Mary- 

 land, the berries are not very firm and are only 

 fair in quality. As with Premier, however, both 

 quality and firmness are better when grown fur- 

 ther North. Dr. Jones considers It well worthy 

 of trial as a general market and shipping berry. 

 Price list, page 35. 



Shelton 



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