WORLD'S FINEST STRAWBERRY SELECTIONS 



ARMORE 



Fine for Home Gardens 



ARMORE was introduced in Missouri 

 about 1938. ARMORE is widely 

 adapted and has been grown success- 

 fully in all areas except the extreme 

 north and extreme south. 



ARMORE plants are vigorous in 

 plant growth and have great produc- 

 tivity. It runs freely and grows best in 

 heavy loam. Small cupped leaves of 

 ARMORE make it susceptible to mil- 

 dew and leaf spots. 



ARMORE berries have a very fine 

 dessert quality and it is suitable for 

 both commercial and home garden use. 

 Primary berries are large, irregular and 

 wedge shaped; later ones are usually 

 round-conic. Berries of ARMORE are 

 medium firm. Skin is yellowish red and 

 flesh is rather light but ARMORE is 

 rated good for freezing, fine for the 

 home garden, and quality berries for 

 shipping moderate distances. You 

 won't go wrong with ARMORE in 

 your garden as a large, productive late 

 kind. Order your plants now. See color 

 page 30. 



FLETCHER 



High flavor — good freezer 



FLETCHER was introduced in 1959 

 in New York and was selected from 

 a cross of Midland and Suwannee. 

 FLETCHER is well adapted to the 

 northern states. 



FLETCHER plants are hardy. They 

 are vigorous in growth and reach up 

 high. FLETCHER is free in making 

 runners for a full bed of plants. 

 FLETCHER is a heavy producer of 

 excellent fruit. 



FLETCHER berries are flavorful; 

 the experts score FLETCHER as one 

 of the most flavorful. Berries are large, 

 bright red and blunt conic in shape. 



They are firm enough to carry to mar- 

 ket, delightful to eat and excellent for 

 freezing. Order now to reserve your 

 plants. See color page 29. 



JERSEYBELLE 



Big and Beautiful 



JERSEYBELLE was released in New 

 Jersey in 1955. The late bearing JER- 

 SEYBELLE berries are fancy and so 

 outstanding in beauty and size that 

 they always bring top price on the 

 market. JERSEYBELLE is best 

 adapted to the middle and northern 

 states. 



JERSEYBELLE plants are mod- 

 erately vigorous and will make an ade- 

 quate number of runners under good 

 conditions — and plenty of runners un- 

 der superior conditions. Plants are sus- 

 ceptible to leaf diseases and do not 

 have good resistance to red stele or 

 verticillium wilt but our virus free 

 stocks of this great variety seem to re- 

 main fairly free of disease. 



JERSEYBELLE berries are truly 

 big and beautiful. The fruit has a shiny 

 skin, tough surface and rather promi- 

 nent yellow seeds. Cap is large and 

 showy, attracting the eye of the buyer. 

 Flavor of the fruit is mild but this does 

 not deter the city buyer and JERSEY- 

 BELLE continues to sell big at the 

 market, due to large size and attractive 

 appearance. 



JERSEYBELLE berries must be 

 picked closely, at just the right time 

 and handled promptly before fruit turns 

 dark red. They are firm enough then 

 for retail trade and overnight shipment. 

 Berries are not well adapted to freez- 

 ing as they are soft and mild. 



For large, showy, attractive fruit that 

 will always find a market, set some 

 Jerseybelle plants this season. Order 

 your plants now. See color page 27. 



PRICE LIST PAGE 44 



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