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PETER HENDERSON 



ALFRED HENDERSON 



F PETER HENDERSON 



1847-1925 



CHARLES HENDERSON 



HOWARD M. HENDERSON 



Three Generations of Hendersons 



The business house of Peter Henderson & Co. was founded in 1847 by Peter Henderson, 

 who was succeeded by his sons Alfred Henderson (deceased ) and Charles Henderson. The 

 business is now carried on by Peter Henderson and Howard M. Henderson; grandsons of 

 Peter Henderson the founder. 



At various times during the last few years rumors have been circulated — in all probability 

 by persons actuated by malice or else devoid of fair business principles — to the effect that our 

 business had been sold out to a syndicate, and that there were no longer any of the Hendersons 

 connected with it. 



To offset these repeated rumors we are devoting this entire page to bring to the notice 

 of the market-gardening trade the fact that this business is entirely in the hands of the Hen- 

 derson family. In this country where the purchase of old business houses by syndicates is 

 common, the worth of a business carried successfully unto the third generation of one family, 

 should and we know does, inspire confidence. 



It is certain that in no other business is reliability more essential than in the seed 

 business. We are sure that every market gardener and florist realizes this fact in a very 

 special way, because the seeds they plant are actually the foundation of their business; and 

 it is a vital necessity that they should be of the highest possible quality. 



That Henderson's Seeds fulfill this requirement is proved by the fact that 

 PETER HENDERSON & CO. DO A LARGER BUSINESS WITH MARKET GARDEN- 

 ERS THAN ANY OTHER SEED HOUSE IN THE UNITED STATES. 



Over twenty years ago we found that it was impossible to carry on business with dealers 

 and jobbers to sell again, and at the same time maintain the Henderson stocks of seed in their 

 superiority; so we discontinued that branch of our business. The jobber in seeds naturally 

 considers low prices as the most important thing, and hence there is a dangerous tendency to 

 sacrifice quality. 



We do not sell to dealers, and therefore seeds offered by others, bearing our name, 

 such as Henderson's Snowball Cauliflower, Henderson's Succession, and Henderson's 

 Charleston Wakefield Cabbages, also Henderson's Big Boston Lettuce, Henderson's Easy 

 Blanching Celery, Henderson's White Spine Cucumber and many other varieties so offered 

 are not our stocks. 



The only way to get our seeds, is Sincerely Yours 



to order direct from us and get our 

 seeds, in our bags, and with our 

 labels on them. 



NEW YORK 



January 1st, 1925 



o-**- 



Vice-Pres. and Treas 



i^^PETER HENDERSON&CQ 



35 andS7 CORTLANDT ST. NEW YORK 



