/; 



Know How to Grow ! 



closely, and their seed again planted separately in this 

 continuous hunt for perfection. Every lot of seeds has 

 its history and performance carefully recorded. 



Each Operation Is Planned with meticulous care. 

 Detail maps of all sections of the seed breeding stations 

 are drawn each year and filed for reference. Even the 

 location of every beehive in surrounding territory is 

 shown so that the danger of cross-pollination by bees 

 may be avoided. 



Type Books So Valuable that the United States 

 Department of Agriculture requested a set of them 

 have been worked out by the Ferry-Morse men. These 

 books contain photographs, measurements, accurate 

 descriptions of ideal types of each standard vegetable 

 and flower. For color sureness, charts hand-made by a 

 talented artist show even the finest gradations of color 

 to be found in vegetables and flowers. Thus Ferry- 

 Morse seed breeders always have before them a clear 

 picture of the ideal. 



"Stock Seeds" Are Selected from plants whose par- 

 entage and characteristics are known to approximate 

 the ideal. From this "stock seed," seed crops grown on 

 the Company's property or by growers under the Com- 

 pany's supervision are marketed throughout the world. 

 Ninety-seven per cent of all the vegetable and flower 

 seeds sold by Ferry-Morse Seed Co. are produced di- 

 rectly by them on their own seed farms, or under their 

 direct supervision from their own pedigreed strains. 



Below — Hand-pollinating cabbage in the Oakview {greenhouses. 

 This is done in the morning when the flowers are open and fresh 

 and the pollen is fluffy. 



Aster 

 "Workshop" at 

 San Juan. Here, 

 wilt-resistant 

 strains of this 

 flower are de- 

 veloped. 



Checking the 

 color of beets at 

 Oakview. The 

 color smears on 

 the cards are 

 samples of the 

 beets shown. In- 

 side and out- 

 side, each beet 

 must meet the 

 color test. 



Measuring a 

 typical plant of 

 Beauty of Nice 

 stock at Salinas. 

 Sinceonlysingle 

 stocks set seed, 

 breeding a 

 strain that will 

 produce a high 

 percentage of 

 double flowers 

 is one of t h'e 

 problems to be 

 faced in de- 

 veloping new 

 and more perfect 

 strains of stock. 



39 



