A NEW MILESTONE 



For seventy-five years we have been serving the seed-buying pubhc. It has 

 always been our aim to deserve the patronage we have enjoyed by supplying goods 

 of the highest quality and we are most appreciative of the loyalty and support of 

 our customers. 



From this new descriptive price list many old friends will learn for the first time 

 of the new grouping of facilities we have to serve them. D. M. Ferry & Co. of Detroit, 

 and C. C. Morse & Co. of San Francisco were consolidated in 1930. The new com- 

 pany, Ferry-Morse Seed Co., is by far the largest and best equipped seed-growing and 

 distributing organization in the world. 



The chief difference among the many reputable seedsmen and seed-growers in 

 the United States is in the degree to which they are plant-breeders. When we first 

 began to sell seeds we originated none of them. We still buy seeds from other good 

 breeders and shall probably never grow all that we sell. Nevertheless, we think it 

 probable we come nearer to developing and producing all of the seeds we ofTer than 

 any other company engaged in nation-wide distribution. 



Raising a wide range of seeds requires far-flung operations on a gigantic scale. 

 No single locality affords a sufficient scope of climatic requirements. Some plants 

 need heat, some cold, some sunshine, some fog. It is natural then that we should 

 take advantage of the opportunity to grow in many Northern states and especially 

 in California. 



Our Pacific Coast operations are under the direction of Mr. Lester L. Morse, 

 celebrated as one of the great plant-breeders of the century. Among Sweet Peas alone 

 he has been identified with the introduction of seventy-five different varieties. 

 Beet, Carrot, Lettuce, Onion and other vegetables have also been profoundly bet- 

 tered by Morse seed-breeding. The coordination of our scientific staffs and equip- 

 ment both in Michigan and in California cannot but result in better seeds for 

 planters than have ever before been possible. 



Seed-breeding is an art. Neither the quality of a vegetable nor the beauty of a 

 flower is an accident. We are able to supply you good seeds because we have the 

 knowledge, the skill and the facilities necessary for their development. 



FERRY-MORSE SEED CO. 

 San Francisco, California. Detroit, Michigan. 



January 26, 1931. 



